What is Anti-PR? TR Podcast, “Public opinion and guiding and controlling public opinion is that it's not willy-nilly,”

“Public opinion and guiding and controlling public opinion is that it's not willy-nilly,” says Karla Jo Helms, Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors. Helms has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion.

In this podcast, Helms discusses anti-PR, PR, marketing and sales in an unforgiving environment and at a time Google’s algorithm changes might be changing the all the rules.  “It's not like bright idea-itis. It's actually a codified body of knowledge that when you apply it, you get results. It's based on physics. It's based on math. And it's based on emotion. And if you understand those three points, you really have to learn physics. You have to know math. Right. And then you have to understand how emotion drives people or doesn't drive people and how you push past emotional barriers. You can understand that people that are on top or companies that are on top need to constantly fill the vacuum.”

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors

“It's not like bright idea-itis. It's actually a codified body of knowledge that when you apply it, you get results. It's based on physics. It's based on math. And it's based on emotion. And if you understand those three points, you really have to learn physics. You have to know math. Right. And then you have to understand how emotion drives people or doesn't drive people and how you push past emotional barriers. You can understand that people that are on top or companies that are on top need to constantly fill the vacuum.”

Anti-PR is a strategic approach that goes beyond traditional public relations by leveraging crisis management techniques and media algorithms to create resilient, authentic, and consistent publicity for businesses.

Unlike conventional PR, which often focuses on maintaining a positive image through controlled messaging, Anti-PR emphasizes the power of disruption. It aims to shape public opinion by crafting compelling narratives that resonate deeply with audiences, especially during times of media upheaval. Anti-PR allows companies to navigate the challenges posed by changes like Google’s algorithm updates by fostering genuine, engaging stories that capture public interest, ensuring that companies stay relevant and visible in the evolving business landscape.

Anti-PR is a public relations approach developed by JoTo PR Disruptors that emphasizes measurable results over traditional PR tactics. It involves setting clear, data-driven goals for brand awareness and public perception, using principles from crisis management to deliver precise, effective outcomes.

This strategy focuses on three stages: Disruption, Exposure, and Influence, aiming to turn companies into market leaders through strategic, impactful media coverage.