Average revenue per user or average revenue per unit (ARPU) is the average amount of monthly revenue that you receive per user or per product.

In this episode I explain all about this key performance indicator (KPI). Specifically I go over:

1. what ARPU is
2. how to calculate ARPU quickly
3. the limitations of ARPU 
4. how you can use ARPU to predict your sales growth and set sales goals

This episode is enhanced by Dolby sound to give you the highest  quality listening experience because you're worth it.

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