Book marketing is that dirty phrase with an innocuous meaning: what allows the book to reach its audience. This week we walk through some examples and best practices to make sure that you are getting read by and reaching the people who want to read your books!

What is Book Marketing?

<p>Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. </p>

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Books

Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry.

<p>Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry.&nbsp;</p>

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What is Book Marketing?

What is Book Marketing?

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