Welcome to today's episode where we dive into what it means to build brand equity in your floral business. We start with the humble origins of my brand and how you can excel by leveraging what's already within your reach. We discuss the importance of aligning your actions with your business goals and why I focused on luxury clients to build brand equity. We'll explore what you are building for the long term and the crucial role of contracts in your business. Finally, we'll define brand equity and explain its significance. Tune in for insights on creating lasting value for your brand.

0:30 The humble origins of my brand

2:03 How to excel in areas that are already at your fingertips

3:30 The importance of doing things that are aligned to what you want for your business

5:10 Why I chose to focus on luxury clients to build brand equity

7:00 What are your building for the long term?

8:05 Why contracts are so important for your business

9:00 Exactly what brand equity is

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST