I want to let you in on a secret: visibility is more nuanced than that—what you say, who you’re saying it to, and where you’re saying it matters so much more than posting for the sake of “being seen.”

‘SHOW UP AND SELL YOUR STORY’

In today’s world, everyone’s obsessed with hustling for reach. But being plastered everywhere means nothing if your audience shrugs. Vivienne is the embodiment of what it looks like to take radical ownership over your identity, her messy, honest weight loss journey and her career pivots are not only deeply personal but strategic: they draw in the right people, repel everyone else, and cement her as the go-to expert in mindset reset.

Here’s the rub: Nobody cares about perfect. Polished doesn’t build trust. It’s the gritty, unedited, real that lands podcast invites, TV slots, and loyal clients. Vivienne gets opportunities because she’s visible in the places her audience cares about, tackling the stories that actually matter to them.

Visibility Is Not a Numbers Game—It’s a Strategic Mission

Let’s break it down (because honestly, most of the ‘visibility’ chatter is missing context entirely):

• 🤔 Are you showing up where your clients and customers are already hanging out?
• 🤔 Is your story tailored to the people you really want to reach?
• 🤔 Are you sharing the honest version, or the one you think people want to hear?

Vivienne’s business didn’t explode because she scattered herself everywhere. She drew on 22+ years in business, made countless mistakes, but learned what sticks: clarity, individuality, and relentlessly showing up in your way (pizza-fuelled parties and all).

Real visibility isn’t about being seen by everyone. It’s about being known by the right people, in the right places, for the right reasons.

STOP HIDING BEHIND SAFE

We all start from somewhere, maybe you’re a reformed people-pleaser, maybe you’re addicted to doing things the ‘right’ way because that’s what school or corporate life conditioned you to do. But that comfort zone? It’s beige, it’s boring, and it keeps you invisible to the people who actually need the REAL you.

• Are you dressing for an audience who’ll never buy?
• Are you desperately clinging to old beliefs about what makes you ‘credible’?
• Are you one click away from deleting your online presence because the trolls got in your head?

Vivienne’s answer: “Just tell the story. Over and over. Until it becomes comfortable.” And if it’s too raw to share? Get support (mindset work, therapy, coaching) so you can. You’re not polished, and neither is your audience. That’s the connection point.

PR ISN’T JUST FOR THE ‘READY’

Who do you trust, the person with the faceless branding and corporate spiel, or the one who’s lived the thing you’re struggling with and isn’t afraid to say it out loud? Press hits, podcast spots, and media invites come from relentlesstruth-telling and showing up exactly as you are.

It’s not about being everywhere. It’s about being unmissable to the ones who matter.

GO WHERE THE ENERGY IS

Vivienne’s practical tip for you? Find your story, the messy, transformative one that drove you to do what you do, and keep sharing it, in as many ways as you need, until it becomes second nature. Figure out who needs to hear it, and show up where they already are.

Next Steps:

• Connect with Vivienne Joy at viviennejoy.com or type her name into your platform of choice (apart from Snapchat!).
• DM Laura on Instagram if you want to continue the conversation.
• Ready to be truly visible? Share your story. The world needs the unfiltered version.

Because visibility is about impact, not just impressions.

On this episode of the What Is Public Relations? Podcast, Laura Perkes sits down with the force that is Natalie Arabella Bailey, a property developer, coach, mentor, and creator of transformative retreats (with a penchant for long red hair and even longer lifts at the gym). We don’t shy away from hard-hitting realities, misused buzzwords, or the way the online world glosses over real personal growth.

Natalie’s approach? It’s all about health, wealth, and happiness — and doing the deep, honest work of putting yourself first, unapologetically. But, let’s unpack what that REALLY looks like.

GROWTH ISN’T QUICK — AND “BE VISIBLE” WON’T SAVE YOU

You’ve probably been sold the alluring idea that visibility equals success. Post more, show up everywhere, shout louder. But let’s get honest:

🤔 Are you focusing on your health, or are you sacrificing it for hustle?

🤔 Are you investing in yet another program, or building the kind of wealth that sustains you?

🤔 Are you prioritizing happiness, or just performing for the algorithm?

🤔 Are you being visible as your TRUE self, or just blending in with the noise?

Natalie drops a truth bomb: “If you put your health first, everything else gets better.” This isn’t just gym talk, it’s business, life, and reputation rolled into one. Strong body, strong mind, strong business.

THE POWER OF SPACE (AND WHY YOU NEED IT)

Stop filling your days with data, demands, and doing. Natalie’s coaching isn’t about rigid frameworks or silver bullets. It’s about creating the space for you to discover what actually feels right.

She works with men and women, and can confirm: vulnerability isn’t weakness. It’s the gateway to trust, self-discovery, and authentic impact, whether you’re sharing on stage, on social, or on live TV.

YOUR STORY IS YOUR SUPERPOWER

It isn’t about hiding your flaws or painting a flawless picture for likes. It’s about owning your story — the messy, real, transformational chapters. The secret to impactful PR isn’t just being seen, it’s being seen for who you actually are.

When Natalie found herself live on GB News, not knowing what questions might come, her confidence came from genuine self-acceptance. “The more you own your story, the stronger you become.”

A REALITY CHECK ON SELF-DEVELOPMENT

There’s no hack, trend, or 90-day shortcut to breakthroughs. Change will take longer than you want to admit. You’ll need trust in yourself, the bravery to listen to your own instincts (not just your mind, but your body, yes, even your yoni, as Laura humorously shares), and the willingness to go at the pace that’s REAL for you.

FORGET PERFECTION — FOCUS ON WHAT FEELS GOOD

CONNECT WITH NATALIE

Ready to change how you build your business, your well-being, and your impact?

Find Natalie Arabella Bailey on all socials (look for the signature long red hair), or reach out at [email protected].

Remember: More visibility isn’t better. It’s about being SEEN for who you really are, in all your authentic glory.

Eat the food. Lift the weights. Share your truth.

Your reputation — and your results — will be stronger for it.

Want more? DM me at @‌PRwithPerkes to keep the conversation going.

📅 Tuesday 16th September, online

⏰ 9:30am – 3pm

https://prwithperkes.com/summit/ 

This episode may ruffle a few feathers, especially if you’ve been hustling for social media visibility and still not attracting those “hell yes, pay in full” clients. But here’s the truth: being seen everywhere isn’t the same as being niche famous—and it definitely doesn’t guarantee profit. So let’s get honest about what works in PR, what doesn’t, and how you can finally step into that expert spotlight (without the burnout).

SOCIAL MEDIA: THE LIMITS OF “BEING SEEN”

You probably already know that posting endlessly on Instagram or Facebook can feel like shouting into the void. While social platforms are easy for quick engagement, they’re also restricting who sees you. And let’s face it: your ideal clients, the ones ready to pay in full for your brilliance, aren’t just scrolling socials, they’re consuming media across a variety of platforms you could be missing entirely.

IT’S TIME TO SHIFT FROM VISIBLE TO “BEST KNOWN”

Here’s the real magic: you don’t have to be the best at what you do—you just have to be the best known. It’s not about six-figure months or endless qualifications (you already have what you need inside). So how do you actually make the leap from busy but overlooked to in-demand expert?

Laura unveils her 4-part Niche Famous Framework for the first time ever, giving you the power to:

Audit and Elevate Perception

How do people see you now, and how do you want to be seen? You’re not here to convince anyone or settle for “icky” energy. If your pipeline is drying up or business feels forced, it’s time for a perception upgrade.

Perfect Your Positioning

Are you just one of many in your crowded niche, or are you standing apart on the platforms that matter? Being everywhere isn’t the goal, being in the right place, at the right time, is everything.

Supercharge Publicity

Publicity isn’t the final destination, it’s the launchpad. Features in press, podcasts, and TV aren’t about ego strokes; they give you credibility, expand your reach, and put you in front of those high-calibre clients and game-changing opportunities.

Unlock Real Profit

It’s not about charging more for the sake of it. It’s about ensuring more of your ideal clients see you, trust you, and can’t wait to buy from you. When you combine the first three pillars, profit flows naturally.

TURN VISIBILITY INTO VELOCITY

Think of PR as rocket fuel for your business growth. That one podcast, that one article, that one strategic feature, if chosen wisely, can continue to generate leads and open doors for years. You’ll go from DIY straggler to in-demand authority who doesn’t have to chase; the right people and the right opportunities find you.

THE PR POWER CODE: YOUR FAST-TRACK TO NICHE FAMOUS

Laura is breaking down the barriers: for the first time, her legendary 4-part transformation is available for instant access, at just £47 (yes, really!). No more second-guessing your value, piecing together strategies, or playing “bread for the ducks” on Facebook groups and Twitter threads for scraps. This is your invitation to leverage what’s already working and 10x your results by putting it in front of the masses who truly need you.

READY TO CLAIM YOUR CROWN?

Visit https://prwithperkes.com/pr-power-code/  to get started. Because it’s not about working harder; it’s about working smarter and showing up where your dream clients already are.

If you’re tired of seeing less qualified competitors rise because they put themselves forward, this is your chance to change the game. Stop playing small. Crack the PR Power Code and step into the expert spotlight you deserve. 👑

Enjoyed this episode? Tag Laura, share your a-ha moments and get ready for premium clients, media requests, and speaking opportunities to start chasing you. Business doesn’t have to b

I’m Laura Perkes, your host, and on today’s show I’m bringing you into a conversation with not just an industry expert, but one of my closest friends and business besties. Meet Jo Soley: business coach, business numerologist, and the creator of Bizology.

This is not your cookie-cutter business advice. If you’ve bought into the “one-size-fits-all visibility” hype, stay with me – because Jo is about to show you how to work smarter, not harder, and finally give yourself permission to do business your way, numbers and all.

THE NUMBERS DON’T LIE

Let’s get real: So many “visibility” gurus try to sell you the idea that just being seen is the only goal – but Jo Soley would argue that it’s who you are when you show up, and how you show up, that really matters. Numerology, she explains, is more than a personality quiz or a motivational meme – it’s a deep, ancient system that reveals your unique energetic blueprint for business and life.

LET’S BREAK IT DOWN

Instead of pushing yourself to fit someone else’s mould, Bizology helps you:

Understand your strengths and triggers, so you can stop trying to be a “number two” if you’re actually a “one.”

Figure out (with radical honesty) why certain years just feel impossible when others are all about flow, opportunity, or deep change.

Align your visibility strategy – whether that’s launching a podcast, pitching yourself for press, or writing that book – with the numbers that drive you.

It’s about strategy, not just “being everywhere.”

SO, WHAT CAN YOU DO ABOUT IT?

Curious about your numbers? Here’s Jo’s advice for getting started:

Discover your Life Path number (it’s easier than you think – and no, you don’t need to “believe in magic” to see the results).
Stop copying boring business plans. Instead, think of this as a treasure map to your own version of success.
Permission granted: Feel confident being who you actually are, not who some social media “expert” tells you to be.
Jo (and I!) get specific on visibility tactics for every number – whether structure and routine light you up, or you need freedom and flexibility to keep your creative spark alive.

BE STRATEGIC WITH YOUR TIMING

Did you know there are better and easier years for launching, writing books, or making big moves? Jo explains:
Why the nine-year cycle matters more than yet another planner or productivity hack.
When to be experimental, and when to go all in.
How being out of alignment with your numbers explains business burnout or “strategy hopping.”

PURPOSE + POTENTIAL = POTENCY

If you want to harness your unique energy to raise your profile, build credibility, and create authentic impact, numerology gives you a no-BS roadmap. Jo isn’t just about theory – she’s lived this, and so have I (case in point: launching my business, rebranding, and even the timing of my own wedding…all when my numbers said, “Go!”).

NEXT STEPS:

Ready to dip a toe in?
Grab Jo’s book Bizology 101 for a deeper dive into your numbers and personal year cycles.
Explore the free masterclasses, downloads and resources at http://josoley.com  (head to the “Start Here” page).
For the committed: Schedule a discovery call or grab the Bizology Cosmic Planner (yes, I use it – and it is game changing).

FINAL THOUGHTS

Visibility, credibility, being fully booked…none of it happens in a vacuum. It’s about knowing why you’re doing what you’re doing, when to leap, and how to do it in flow with your own talents and energy.

You don’t have to force yourself into someone else’s strategy. Your numbers are the permission slip you’ve been waiting for – and Jo Soley will show you how.

You’ve been listening to the What Is Public Relations? podcast with me, Laura Perkes, and special guest Jo Soley. 
Connect with Jo at http://josoley.com  or on social. 

This episode might ruffle a few feathers, so brace yourself, especially if you’ve bought into the never-ending online chatter about visibility and how it’s the magic bullet for success. If the phrase “just be more visible” rings in your ears every time you scroll, you’ll find this conversation refreshingly real.

WHO IS KATIE BLOOMFIELD?
Laura’s guest, Katie Bloomfield, is a property investor, high-performance business mentor, and all-around powerhouse. With a £7 million property portfolio, multiple business sales under her belt, and a blended family of six children, Katie’s not just about spreadsheets and bottom lines. She and her husband, Danny, empower their clients to create real wealth and strong relationships, without losing themselves to the grind.

PEELING BACK THE LAYERS: WHAT DOES “BEING VISIBLE” REALLY MEAN?
Let’s face it: the pressure to “be visible” has been widespread, especially since 2020. But what are we actually talking about?

→ Is it just about showing up on Instagram or Facebook?
→ Do you really need to match, exceed, or even care what others are doing online?
→ Or is there something deeper at play, like your sense of purpose, your values, and the story you have to share?

Katie and Laura both agree: Visibility isn’t the golden ticket. It’s not about playing a popularity contest or out shouting the next entrepreneur.

It’s about:
✨ Knowing your own values and motivations
✨ Owning your successes (without feeling like you’re bragging)
✨ Showing up with honesty—especially when things aren’t going perfectly

THE UGLY SIDE OF GROWTH
Let’s be real, self-development often looks a lot less glamorous than what you see in your feed. Growth sometimes means ugly crying at 1am, taking radical accountability, and letting go of who others think you should be.

FIND YOUR OWN DEFINITION
If you’re waiting for that magical wave of confidence before you hit “share” or go live, consider this: confidence isn’t something you’re handed; it’s something you build by doing the scary stuff, over and over. Just like learning to ride a bike (or as Katie more authentically puts it... first time sex!).

And remember, the numbers flashing across your screen, the highlight reels, and the “millionaire” mantras? They’re just facts, not badges of superiority. Success is personal. For some, it’s making sports day. For others, it’s having a thriving business or being able to take Fridays off with family.

LESSONS & TAKEAWAYS:
Ditch the pressure to be “competitively visible.”
Anchor into your own purpose, strengths, and the impact you want to make.
Share the messy, the vulnerable, and the real—not just the highlight reel.
Don’t let other people’s opinions dictate your worth or your strategy.
See confidence as a muscle you build and as an emotion that comes and goes.
Find your support circle. Invest in it if you have to.

BONUS: Mistakes ARE the journey.
Katie and Danny have even compiled their 10 biggest business mistakes and how you can avoid them. Because true credibility comes from walking the walk, failing, learning, and then sharing those lessons to lift others higher.

Ready to shake off the “visibility” pressure and get real about what actually moves you forward? Start with radical honesty: Where are you, really? Where do you want to be? And what can you do TODAY to inch closer?

CONNECT WITH KATIE
Want to learn more about Katie’s work or join her four-week visibility & confidence container?
DM her on Facebook or Instagram, or email: [email protected]

You’ve just tuned into the What Is Public Relations? podcast. If you’re ready to stop shrinking and start showing up on your own terms, this one’s for you.
Until next time, raise your profile, own your space, and remember: the journey is yours.

Grab a cuppa or pop your headphones in, because this episode is going to ruffle a few feathers, especially if you’re obsessed with the idea that self-development is a “nice-to-have” rather than the roaring engine behind your PR and business success. Be prepared for a tell-it-like-it-is deep dive into the messy, magical, and sometimes down right unglamorous world of personal growth as the real secret sauce behind getting noticed, becoming magnetic, and building a business that actually lights you up.

SELF-DEVELOPMENT: THE (OFTEN) UGLY TRUTH

Let’s not sugarcoat it: Self-development isn’t all affirmations and shiny journaling sessions. Host Laura is calling bullshit on the idea that building confidence, visibility, and a magnetic business presence is just about showing up. It’s about looking yourself in the mirror and owning every part of your journey—the good, the bad, and the downright messy.

You want to become niche famous? You want those “hell yes, pay-in-full” clients? Guess what—the journey starts INSIDE before anything happens on the outside.

WHY SELF-DEVELOPMENT BELONGS AT THE HEART OF BUSINESS (AND PR)

You might think business growth is all about tactics, quick hacks, and mastering algorithms. Wrong.

True magnetism? True impact? It’s born from:

Radical responsibility (yep, even when you’re in the trenches)

Unapologetic self-expression (cue numerology, human design, and all those so-called “woo” modalities Laura loves)

Constant evolution, not simply ticking boxes

It’s not about plasters or pretending things are perfect for social media. It’s about becoming resilient, adaptable, and willing to go places inside yourself most people run from.

THE GLOW-UP NO ONE TALKS ABOUT

Let’s debunk the “overnight success” nonsense. Laura’s been in the game for over a decade. She’s lived the reinventions (hello, marriage and rebrand in 2018), the pivots, and, most importantly, invested deeply in her self-awareness through everything from human design (Generator, anyone?) to numerology (if you’re a three, you’ll feel this), and the support of her business besties.


GETTING VISIBLE: IT STARTS WITH TRUSTING YOURSELF

Confidence isn’t pretending to be someone you’re not. It’s about knowing yourself inside out, so when the trolls show up or clients doubt your process, you stand taller (and maybe swear a bit more loudly—on brand for Laura, obviously).

PR is NOT just about being seen. It’s about being seen for the right things, by the right people, in the right spaces. If you’re not embodying your gifts, you’re just another voice in the noise. 

THE PRACTICAL MAGIC: MODALITIES THAT MATTER

This season, Laura’s bringing in a handpicked lineup of absolute experts, think visibility coaches, numerologists, human design mavens, and more, to break down REAL self-development modalities. No snake oil, no passing on recommendations she hasn’t personally tested (unless coming from her most trusted inner circle).

If you’re tired of “just manifest it” or cookie-cutter advice, get ready for conversations that go deep and deliver practical next steps for both your PR and your personal growth.

REAL TALK: BUSINESS ISN’T EASY, BUT IT GETS TO BE FUN

If you feel like you’re constantly hustling, jumping from idea to idea, or worried that you’re “flaky” because you evolve so quickly, Good news is: You’re not broken, you’re just growing faster than most people can keep up. The trick is to own your energy, your pivot power, and your imperfections.


READY TO TAKE ACTION?

Follow Laura on Instagram @‌prwithperkes (don’t forget the extra E!)

DM the code word “strategy” if you’re ready to dig into your own publicity plan!

Opportunities don’t fall from the sky, but when you become niche famous, you stop chasing and start attracting. Let’s make that happe

A Client’s Perspective: In Conversation with Kate Davis, Leadership Coach & Founder of Meraki People.

If you think you know what PR is all about, think again. In this episode, we’re flipping the script on the typical public relations narrative. Today, I’m joined by my very own client (full transparency!), Kate Davis, an outstanding leadership coach and founder of Meraki People, to get a real-world, unfiltered account of what working with a PR specialist does for your business.

You might be wondering…

Is PR all just noise, or can it really shift the dial in your business and your confidence?

Where does it fit in alongside all those “be more visible” and “shout about yourself” mantras you see plastered over social media?

Let’s break it down.

REALITY CHECK: PR ISN’T WHAT YOU’VE BEEN SOLD

Kate admits she used to groan at the mention of PR agencies, and honestly, who could blame her? Her experience in the event industry left her convinced that traditional PR was a box-ticking exercise led by people with a different agenda. Later, as her own business grew, she noticed many PRs obsessed with “getting coverage for coverage’s sake”, but what value does a random photo in the local paper have if your client isn’t reading it?

Spoiler: None.

So what changed? Covid, and then… working with me 😉. Suddenly, PR wasn’t about being everywhere. It was about being strategic, relevant, and intentional.

BUILDING CONFIDENCE, CREDIBILITY & CONNECTION

PR, done strategically, is about so much more than “visibility.” It’s about message, presence, and purpose.

Kate shares how mapping out a proper strategy, from pinning down your ideal client to targeting the right publications, helps you step into a bigger arena (think The Guardian and Stylist) and actually say something that matters. Seeing her byline in Fortune or being invited onto the right podcasts? That became a real confidence boost, cementing her expertise and delivering her message where it counts.

(And let’s talk about that feeling when Forbes comes knocking — absolute magic.)

THE PODCAST EFFECT: WHY RELATIONSHIPS MATTER

“PR isn’t a whiz-bang, overnight thing.” Kate credits a single podcast episode pitched years ago as the catalyst for an extraordinary ripple effect:

Industry introductions

In-person event invitations

Speaking gigs alongside household names

Paid roles facilitating rooms full of CEOs

Translation? PR builds a living network, not just momentary exposure.


PR VS. PERSONAL BRAND — WHERE’S THE OVERLAP?

When you are your business, it isn’t only about what you say, it’s your energy, your story, and how you show up. Unlike product-based brands, service providers can’t hide. Podcasts, panels, and awards, they become vital touch points. Kate sums it up perfectly: “You stand out by showing up, by showing your character, your competency, and your credibility.”

BE VISIBLE… BUT BE INTENTIONAL


If you’re chasing PR just to rack up as many features as possible, you’re doing it wrong.

It’s not about ticking boxes. It’s about getting in front of the right people, in the right way, with a message that’stailored for them. Kate’s advice is pure gold: don’t spray and pray, and don’t waste energy answering every media call-out just because you can. Learn the ropes, get comfortable with your own narrative, and be selective.



LET’S BE HONEST



Everyone has imposter syndrome sometimes (yep, even coaches!), but the right PR guidance helps you “borrow” a bit of confidence, own your expertise, and keep momentum going, even if your audience, message, or services evolve over the years.

PR, when treated as a long-term investment (not a one-off fireworks show), just keeps paying dividends.



SO, WHAT IS PUBLIC RELATIONS RE

UNLEASH THE POWER OF PR: IT’S NOT JUST A “NICE TO HAVE”

Welcome to Episode 5 of the "What Is Public Relations"? podcast with Laura Perkes. This episode is dedicated to challenging a common misconception: the idea that public relations (PR) is merely a “nice to have” rather than an essential tool for business growth. Buckle up for some real talk, as Laura delivers a passionate message that might just shake up your current beliefs about PR.

IT’S TIME TO RETHINK PR

Laura kicks things off by confronting a widespread belief among business owners that undermines PR’s utility. Many consider PR as an optional add-on for visibility activities, rather than recognizing it as a crucial mechanism for pouring more potential clients into the top of their sales funnel. Drawing a bold comparison, Laura claims that relying solely on platforms like social media is akin to expecting a social tool to fulfill the role of engaging and building relationships with your public.

PR: YOUR SECRET WEAPON FOR GROWTH

This episode underscores how PR transcends traditional advertising, positioning it as a more cost-effective strategy with broader reach and impact. Unlike fleeting social media algorithms, PR campaigns are about storytelling and can place your expertise in front of thousands, even millions, of potential clients, driving more meaningful engagement. Laura illustrates how PR isn’t limited to media mentions; it encompasses podcast interviews, speaking events, and workshops that subsequently amplify your influence and recognition.

PR ACTIVITIES ARE ON A DIFFERENT LEVEL

Moving away from the idea that PR efforts are vain pursuits, Laura highlights examples of big brands that excel by leveraging PR to remain relevant and inspiring in the eyes of their audience. PR isn’t about unnecessary luxury,  it’s a necessity to raise your profile, develop brand loyalty, and ignite word-of-mouth marketing at scale.

GET STARTED WITH PR TO UNLOCK BUSINESS POTENTIAL

The episode encourages listeners to take strategic steps forward by integrating PR with other marketing activities. Laura shares insights on how entrepreneurs, especially those with tight budgets, can apply big brand tactics to their advantage by using resources wisely. She presents PR not as an indulgence but as a pivotal strategy for sustainable business growth, urging listeners to educate themselves on PR’s true value and to harness its power.

FINAL THOUGHTS AND EPIPHANIES

Laura wraps up her fervent discussion by inviting listeners to reflect: Why do we resist PR when it is clearly a powerful catalyst for elevating your business? Whether you agree or feel resistant to this message, Laura’s open DMs on Instagram (@prwithperkes) serve as an invitation for further dialogue. Embrace this challenge to explore how PR, when used strategically, positions you closer to your future, thriving self.

By the end of this episode, you’ll come away with a new found appreciation for PR’s unwavering role in achieving business goals, making it crystal clear that PR is far more than just a “nice to have”—it’s your fast ticket to growth.

Connect with Laura Perks on Instagram at @‌prwithperkes and join the conversation to share your thoughts. Embrace the opportunity that PR presents to elevate your business today. Until next time, much love!

😳 VENTURE BEHIND THE SCENES: UNVEILING THE RAW REALITY OF PUBLIC RELATIONS


Ever felt a cocktail of emotions like curiosity, excitement, or maybe a twinge of overwhelm when it comes to Public Relations? Well, Laura Perkes is here to tell you you're not alone! In this eye-opening episode, Laura strips back the layers of her 20+ years in the PR industry to reveal tales and truths you may not expect.

🌟 WHAT'S INSIDE:
Discover Laura’s candid experiences from the frontlines of PR, including a dose of the “collie wobbles” and the reality of overthinking that still hit after two decades in the field.
Unveil the emotional seesaw of fear and excitement—did you know they manifest the same way in our bodies? Laura shares how you can leverage this to your advantage.
The rollercoaster of facing the big, scary tasks head-on: Get ready for a story of procrastination, and the lesson of just “eating the frog.”

📞 SMILE AND DIAL MOMENTS: Tune in as Laura re-lives moments from the phone-pitch era when dialing journalists was a “smile and dial” task that could have your heart racing. She recounts a humorous, yet nerve-racking experience when avoidance led to a non-answer—it’s all about learning and moving forward.

💥 THE BANTER THAT BURNS: Experience a jaw-dropping account of an exchange with a journalist that highlights the sometimes intimidating landscape PR pros must navigate. This encounter leaves Laura momentarily stunned, but ultimately more resilient.

🤔 KEY INSIGHTS:
Energy speaks louder than words: Learn why your vibe before tackling PR tasks can make or break the outcome.
Beware of visibility overload: Laura peels back the notion that simply “being visible” isn’t enough—you need to be seen in the right places, by the right audience, with the right message.

🚀 GET INSPIRED: Laura embodies relatability as she shares her own “oops” moments that remind us nobody’s perfect. Learn how embracing these slip-ups can transform them into teaching moments and connection builders.

🥳 JOIN THE CONVERSATION: After tuning in, Laura invites you to head over to Instagram @PRwithPerkes. Her DMs are open for your stories, questions, and PR anecdotes!
Reflect on these tales from the PR trenches and walk away with resilient spirits and renewed confidence to tackle your own public relations journey—frogs and all. 👠💼

ARE YOU READY TO BREAK THROUGH THE PR MYTHS?

Brace yourself—today, Laura Perkes shatters the illusions clouding your perception of public relations. We’re peeling back the layers and face common misconceptions about PR, offering you unfiltered truth and actionable insights to elevate your business.

PUBLIC RELATIONS: THE TRUE GAME-CHANGER

Public relations is much more than being in the right place at the right time. It's about strategizing where your voice will echo the loudest and resonate the longest. If you've been hesitating, thinking no one cares about your message, Laura is here to boldly disagree. She guides you in harnessing PR to leap from being a small voice in a vast crowd to an undeniable powerhouse reaching millions.

THE PUBLIC RELATIONS DILEMMA: BELIEFS & PERCEPTIONS

In this episode, Laura dives deep into three major beliefs that might be derailing your PR efforts:
🧠 "No one is interested in what I have to say"—Discover why this belief is undermining your progress and how to see yourself and your message in a new light.
🕰️ "PR takes too much time"—Break down what this really means and how to make your PR efforts more strategic and less overwhelming.
🌟 "PR is only for celebrities and big names"—Laura debunks this myth, explaining how anyone can leverage PR for success.

THE PATIENCE PUZZLE AND THE DIGITAL AGE

We’ve become accustomed to rapid gratification—from streaming our favorite shows to Amazon’s quick deliveries. But the key to PR success? It's patience, persistence, and picking the right platforms. Laura uses vivid analogies, likening public relations to a marathon, a tannoy at a train station, and even baking a cake—all to crystallize the realities of securing your spot in the media landscape.

START WITH STRATEGY

Laura encourages a strategic approach, working backward from end goals. Want to be in top publications? Start planning months ahead. Layer your exposure by engaging with weekly magazines, digital outlets, and podcasts—creating a seamless wave of coverage that keeps your name consistently in the public eye.

HOMEWORK FOR FUTURE PR MAVENS

Ready to challenge your beliefs? Laura tasks you with hands-on exercises to explore media outlets, analyze content, and discern which types of stories make it to print. Use this knowledge to see where your expertise fits in, and then take the plunge to pitch your stories.

Tune in now to reframe your understanding of PR. Let’s dismantle myths, set realistic expectations, and ignite a newfound appreciation for patience as a power move in public relations.

Have thoughts on this episode? Share your insights and revelations with Laura on Instagram @‌PRWithPerkes. She’s excited to join you on this transformative journey into the world of public relations!