Dare I Say? Let's Talk Visibility and Its True Impact

Hold onto your headphones, because this episode might just challenge everything you thought you knew about "visibility" in PR and business growth! 🎙️ Visibility – it’s the buzzword that’s been overused, misunderstood, and oversimplified. Let’s face it, though. What does it actually mean for your business? Laura Perkes is here to break it all down in a way only she can. No holds barred!

🌟 Visibility Overload?
We get it. Everyone’s talking about visibility. But Laura admits to having a bit of beef with the term. Could it be that "visibility" refers more to a rain-soaked windshield needing a wiper rather than our marketing goals?

💡 What's REALLY Driving Your Business Forward?
It’s the message, people! Laura dives deep into why it's not just about being seen – it's about what you’re saying and how you’re saying it that makes the impact. Are your words reaching the right ears? Is your story being told in the right places?

🔍 Who’s Ready for PR?
There’s a misconception floating around that PR is just for big name brands or high-profile individuals. Laura dispels this myth with clarity, showing why PR is a powerful tool at every stage of your business journey.

👥 Bringing Underrepresented Voices Center Stage
Laura passionately discusses the need for new voices in media. And guess what? The media wants to hear from you and your unique perspective!

💭 Reframing Perceptions in PR
Visibility isn’t just about being everywhere, it’s about being in the right place, with the right message for the right people. Laura's here to shift your perceptions and help you understand the power of strategic, PR-focused visibility.

✨ Take Action on Your PR Journey!
Laura wraps up with a call to action: Get out of your comfort zone and start knocking on those PR doors. The podcast, press, and speaking world are waiting—and they want YOUR story.

Ready to challenge the hype and redefine what visibility means for your business? Dive into this episode and let's start moving the needle!

Got questions or want to chat further with Laura? Reach out on Instagram at @‌prwithperkes. Trust us, you don’t want to miss what she has to share next!

Public Relations: The Ultimate Growth Tool for Your Business 🚀

Welcome to the first episode of "What Is Public Relations?" with your host Laura Perkes! 🌟 As the title suggests, we're diving headfirst into the evolving world of public relations and debunking outdated myths along the way. If you're a business owner unaware of PR's potential, get ready to have your beliefs shattered—in the best way possible.

Why is public relations your secret weapon for business growth? It's time to let go of those dated 1990s perceptions and embrace the new opportunities that public relations presents in today's landscape. ⏰

Here's What We Discuss:

The Evolution of PR: Public relations isn't just about TV, print, and radio anymore. With the internet and social media, the scope has expanded dramatically, offering businesses more ways to communicate directly with their audiences.

Beyond Media Coverage: Yes, getting press coverage is important, but PR also involves crucial components like crisis management, reputation management, and internal communication. These can be game-changers in maintaining your brand's integrity and presence. 🛡️

Diverse Platforms: Think outside the traditional press box. Podcasts, YouTube channels, public speaking, and networking are powerful avenues to share your message far and wide.

Context is Key: Understand your audience and where they consume information. Whether it's a local newspaper or a national publication, knowing where to place your message is essential for making an impact.

PR vs. Social Media: While social media is an excellent tool, PR complements it by amplifying your reach and connecting you with new audiences.

Authenticity & Consistency: Reputation management starts with showing up authentically and consistently delivering on your promises. Your actions daily build your brand's reputation. 🔑

Our Hope for You:

Laura’s goal is simple yet powerful—to rewrite and realign your beliefs about public relations. 🧠 Public relations is not reserved for the rich and famous; it's accessible to everyone, whatever stage of business you're in, and it's your ticket to closing more sales and making more money while having fun!

Get ready to grow your business by leveraging the power of public relations. This episode is just the beginning, so stay tuned for more insights and strategies in upcoming episodes. 🎧

P.S. Ready to step up your PR game? Stay connected with Laura to explore how public relations can fit seamlessly into your business strategy. You’ve got the expertise, now it’s time to let the world know it!

Remember, this isn't just 'visibility'—it's the new realm of impactful communication. Let's begin this journey together! 🌍🥂

Welcome to the What is Public Relations podcast! I'm your host, Laura Perks, and in this episode, we're diving deep into understanding what public relations really is. 

If you're an entrepreneur, founder, or business owner who's ever wondered about the power of PR, you're in the right place. With over twenty years of experience in the industry, I'm here to deliver no-nonsense advice that will illuminate how PR can elevate your visibility, help you shine in a competitive marketplace, and ultimately drive your business success. 

So, stick around – this conversation might just transform how you perceive public relations!