The Hotel Florist

What is the Average Spend of a Hotel


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In today's episode, we're exploring the complexities of determining a hotel's floral budget. Discover why there isn't an "average" spend when it comes to hotel florals, as budgets can range dramatically based on factors like location, brand, and the owner's priorities. We'll share insights on how to uncover a hotel's floral budget through strategic conversations and observation, and why focusing on creating a memorable guest experience is more important than fixating on a specific number. Learn how to position yourself as a valuable partner to hotels and tailor your floral proposals to meet their unique needs.

0:30 Why there is no standard budget for hotel florals

0:50 The important of creating a memorable experience

1:15 Budgets are determined by multiple factors

2:34 Strategies to determine a hotel's budget

4:02 My experience with hotel floral budgets

5:11 How to adapt to different budget scenarios

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

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The Hotel FloristBy Franceska McCaughan

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