Jacob Goins starts the show with the news of the Big 12 conference in negotiations to sell the naming rights of the conference. What does this mean for the future of college athletics, and why is the Big 12 doing this? Jacob plays an interview with Auburn Women's Golf Coach Melissa Luellen as she recpas the season. Chris Gordy, host of the Locked On SEC Podcast, joins the show to give his thoughts on the latest news around the SouthEastern Conference. All that and more on the Thursday edition of On The Line.