Sales Transformation Lab

What is the future of the GTM tech stack in 2026 and beyond?

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Key Points & Timestamps

  1. The "Revenue Operating Brain" Concept (02:08 – 04:18)

  2. Systems of Record vs. Systems of Intelligence (04:19 – 05:53)

  3. The Death (or Evolution) of the CRM (05:59 – 09:00)

  4. Data Infrastructure is More Important than AI (10:04 – 11:44) 

  5. Behaviour Change and Wearable Tech (12:29 – 14:51)

  6. The AI Hype Cycle and 2026 Predictions (15:38 – 18:56)

  7. Real-Time "Whisper" Coaching vs. Roleplay (22:56 – 25:33)

  8. The Future of the Human Sales Rep (25:38 – 27:22)

  9. 2026 Buyer Consolidation & Strategy (27:22 – 30:15)

...more
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