We're diving into what exactly is the ROI (Return on Investment) of organizational change management. This is one of the most pressing and critical elements of a digital transformation. If you don’t have a solid OCM strategy in place, it’s probable that you’re going to invest ample time and resources without seeing the full return on your investment. Anyone who listens to this show knows the role OCM plays, but I want to go a bit deeper and find out what truly maximizes an OCM strategy and how businesses can measure impact. 

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