What It Means

For 18 months and counting, Facebook has been rocked by constant scandals. Senior Analyst Jessica Liu explains that Facebook will be fine in the short term. But in the long term . . . maybe not so much.

Privacy regulations can seem like a hassle. But if you want to grow customer affinity, privacy can be a strategic strength. Lloyds Banking Group Experience Strategist Laurent Christoph and Forrester VP and Principal Analyst Fatemeh Khatibloo explain how Lloyds uses privacy as a differentiator.

What does a Zero Trust framework look like on the ground? On this episode of What It Means, we’re joined by Principal Analysts Renee Murphy and Chase Cunningham to explore the intersection of Zero Trust and compliance.

On this episode of What It Means, Principal Analyst Rick Parrish lays out the case for why brands must craft a thoughtful values strategy — and why shouting values from the rooftops may not be right for your brand.

When emerging tech hype meets reality, businesses can lose. On this episode of What It Means, VP and Principal Analyst Martha Bennett guides businesses through the difficult work of successfully leveraging emerging tech.

How should incumbent brands respond to the direct-to-consumer (DTC) phenomenon? To help firms answer this crucial question, we’ve released Principal Analyst Ryan Skinner’s keynote from Consumer Marketing 2019.

Intelligent technology is spreading to fridges, bridges, televisions, and more. Edge computing seeks to link these smart devices into a smart ecosystem that can work with previously unimaginable complexity and speed. VP and Principal Analyst Brian Hopkins explains how.

With the infusion of tech into every aspect of modern business, a successful business transformation requires digital transformation. This week, WW CTO Michael Lysaght joins to explain how tech transformation can thrive during a larger business transformation.

Government agencies are striving to serve citizens better, faster, and more efficiently. As Principal Consultant Chris Gallacher notes, great citizen experience (CX) requires a revitalized tech core. Discover how to beat technical debt and win citizen approval on this week’s What It Means.

With good intentions, marketers have made wrongful assumptions about what customers want, corroding consumer trust. Hear VP and Group Director Melissa Parrish explain how marketers succeed by valuing their customers’ voices on this episode of What It Means.