What It Means

What It Means

By ForresterBusiness
Download on the App Store

What It Means episodes

  • The future of organizations
    Forrester Vice President and Group Director Sharyn Leaver discusses the future of organizations — what companies will look like, how they will function, and how they’ll be managed to maximize agility and efficiency in the not-so-distant future.
    38 min
  • The Customer Energy Index
    Forrester Senior Data Analyst Anjali Lai introduces the Customer Energy Index: a measure of customer attitudes, behaviors, and actions that tracks the impact they all have on the global market.
    29 min
  • Smart homes and the subscription economy
    Forrester Vice President and Principal Analyst Frank Gillett discusses the smart home:  the types of technologies in the market, the ways in which they’re used by consumers, and how the smart home could change the economy as we know it.
    26 min
  • USAA: Excellence in mobile banking
    Forrester Vice President and Principal Analyst James McQuivey interviews two USAA employees — Christy Rogers, VP of digital strategy and content operations, and Shauna Brown, AVP of bank digital channels — on USAA’s success in mobile banking.
    33 min
  • The algorithm of me
    Forrester Principal Analyst Fatemeh Khatibloo discusses the future of consumer data: its sources, purpose, and potential for changing the way brands and consumers interact.
    29 min
  • The new role of marketing
    Forrester Vice President and Principal Analyst Shar VanBoskirk discusses the new role of marketing — and how acknowledging and embracing change will lead to success.
    34 min

About What It Means

From the publisher's feed

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.