What It Means

What It Means

By ForresterBusiness
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What It Means episodes

  • The new tech revolution
    Forrester Vice President and Principal Analyst Brian Hopkins discusses the new technology revolution and its far-reaching implications to what companies are and how they need to work.
    31 min
  • The economics of CX
    Forrester Principal Analyst Maxie Schmidt-Subramanian reveals the powerful (potential) relationship between customer experience (CX) efforts and financial performance — as well as the challenges many are facing to convert on that opportunity.
    22 min
  • The new business of emotion
    James McQuivey, Vice President and Principal Analyst at Forrester, delves into the recent discoveries on how emotion really works and what it means for your brand and customer experience design.
    20 min
  • Introducing What It Means
    Join us each week for a conversation with thought leaders to define and demystify the rapidly changing market so you can see around the corner and play offense instead of defense.
    1 min

About What It Means

From the publisher's feed

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.