In this episode, Manuel goes over what it takes to build an e-commerce brand. One point he suggests, especially if you don't have a lot of content from the get-go, is going all-in on Amazon as your first step. You need to understand the Amazon platform, how to get attention on it, how to get visibility, and how to get Amazon to send you some love. You must understand this is a long-term game, not an overnight success because that doesn't really exist. There's no such thing as a passive income, you’ve got to put in the work.

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