Lots of businesses and agencies talk about creativity and disruption. Paula Dezzutti lives and breathes it. "Pixie Paula" as she is known, is the CEO of Local Choice Spirits, which is disrupting the spirits industry with celebrity and influencer-driven brands like Tyler Boone’s Boone’s Bourbon, hip-hop start Booze Bad Azz’s Boosie Juice and Trina Braxton’s Bar Chix. She also heads up Striped Pig Distillery.

But Paula is also the force behind Skirt Magazine and a dozen other projects. She joined us on Digging Deeper to talk about creativity, being the disruptive force in the room and beyond.

 Find Paula on LinkedIn and Local Choice Spirits at LocalChoiceSpirits.com.

This episode of Digging Deeper is supported by PodchaserPro, the podcast research and analytics platform Jason talked about. If you're a media planner or public relations professional looking for demographic and audience information on podcasts, you can join PodchaserPro at PodchaserPro.com/falls.

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