Turning your consulting or coaching expertise into a product, program, or technology that customers will pay for sounds exciting, but making that shift is not just a minor tweak.

It is a complete business transformation that affects everything:

• Your offers
• Your messaging
• Your marketing
• Your value proposition
• Your entire path to scale

If you are feeling the grind of constantly chasing clients or working one on one with no room to grow, you might be craving more scale, more impact, and maybe even some passive revenue. That is when the idea of a product based business starts calling.

Here is the truth that many consultants overlook. Switching from services to products can be incredibly rewarding if it is the right move for you and if it is done in the right way.

That is why in this episode we are talking with Calvin Williams, an industrial engineer turned operations and continuous improvement leader who built a successful consulting business and then transformed it into Improver, a subscription based software platform that helps companies strengthen continuous improvement cultures at scale.

In this conversation Calvin shares both sides of his journey:

You will walk away with real world insight on what it takes to productize your expertise, build with your strengths, and choose the business model that truly fits you.

The strengths you need to succeed as a product creator

Ways to reduce risk and ramp into entrepreneurship wisely

How to apply Lean thinking to evolving your business

When technology + coaching is the winning combo

The mindset shift required to scale beyond client hours

(00:00) Turning Consulting Expertise Into Product-Based Business
(11:46) Entrepreneurship and Consulting Transition
(18:02) Launching a Consulting Business Successfully
(23:45) Embracing Entrepreneurial Mindset and Growth
(31:57) Evolution of Lean Manufacturing Software
(39:55) Continuous Improvement and Business Success
(44:05) Building a Product-Based Business Model
(51:47) Product vs. Service Mindset in Business
(56:21) Maximizing Business Potential Through Continuous Improvement
(01:02:41) Exploring Potential Business Opportunities

Other episodes you may enjoy:

Episode 120: Positioning Your Consulting Business for the Right Clients

Episode 122: What No One Tells You About Sustaining Success as a Solopreneur

About the guest: Calvin Williams is the founder and CEO of Impruver Inc., a company dedicated to helping organizations build continuous improvement cultures that unlock real freedom for people, businesses, and communities. Raised on the South Side of Chicago, he became the first in his family to earn a college degree, receiving his Industrial Engineering degree on a Division I athletic scholarship before later completing his MBA and working in top tier management consulting. Calvin believes continuous improvement is not a program but a daily battle between those who push for better and those who settle for the status quo, and he partners with operational excellence leaders to ensure the improvers win.

About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.