Matt Hoerl is a designer building things that feel inevitable once they exist. He founded Beautiful Things in 2024, a studio crafting AI native spatial experiences for the Apple Vision Pro. His visionOS apps have been globally featured by Apple Editors and selected as “Best in Education” and “Best in Design.” In this conversation we look at:

• His impressions about WWDC and what it unlocks for developers and users

• We went to the moon to experience Beautiful things

• Several ways in which the team has implemented AI in their apps

• The second biggest wish Matt wants from Apple

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