In many cases, the solutions to our business challenges can be found if we only ask the right questions. On this episode, Greg Bustin joins Talking Business Now  host Kelly Scanlon to discuss what today’s leaders can learn and which questions to ask by studying decisions made throughout history.

He’s written a book called How Leaders Decide: A Timeless Guide to Making Tough Choices. In it, he presents 52 stories featuring pivotal decisions that previous leaders—such as Alfred Nobel, Marie Curie and Winston Churchill—have made during some of the most critical moments in history. Those decisions had consequences for business, war, peace, sports, science, technology, government and the arts.  At the end of each chapter, Bustin offers leadership questions that the situation prompted, and readers are encouraged to consider them in the context of their own circumstances.

Tune in to find out:

■ How to use questions to conquer tough decisions

■ The most commonly occurring decision-making mistakes

■ How to safeguard against making poor decisions

Bustin was the executive vice president and general manager of the Dallas office of Edelman Worldwide before founding his own marketing management consultancy, so he’s made plenty of tough decisions. He's helped leadership teams at multinational companies like Burger King, Sony, ConocoPhillips, PepsiCo, Nucor and Verizon as well as small- and medium-sized companies increase their effectiveness. He's delivered more than 500 keynotes and workshops on five continents, and he is the author of five leadership books.

Bustin has shared his insights on leadership in The WallStreet Journal, Chief Executive, Fast Company, Forbes, Inc., Investor’s Business Daily and other major publications.

Connect with Greg Bustin:

Facebook: https://www.facebook.com/GregBustinLeadership/

Twitter: https://twitter.com/GregBustin

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