Though there’s plenty of podcasts out there, a good portion of them stop before they even hit three episodes. Why? Because it’s a lot of work! That said, there are a few simple things that make a podcast great, and help it gain the listenership it deserves.

Richie brought Nils Parker up to the stage at Podfest MKE to talk about what those key components are. Nils Parker is one of the top authors and ghostwriters in the world who’s been in content creation for a long time. In fact he works directly with some of the best in their fields: Guy Raz, Matthew Berry, Lewis Howes and Tony Robbins to name a few. The books he's touched have sold over 6 million copies. He knows a thing or two about storytelling, and according to him, that’s what great content is all about.

Tune in to hear Richie and Nils talk about why a great story fuels great content, how simple messaging is key, and how the future of podcasting will be shaped by people curating engaging content — not by algorithms, and much more!