From Velcro to the iPod, companies have leveraged creativity to innovate and re-shape entire industries. But what we think of as “creative” only earns accolades up to a certain point. At least, that’s what Mitali Banerjee discovered when she used an algorithm to measure creativity in modern paintings. She’s an assistant professor in strategy and organization at the Desautels Faculty of Management. In this episode of Delve, she sits down with host Saku Mantere to explore what her work means for organizations looking to make their mark.

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The study discussed in today’s episode: https://journals.aom.org/doi/abs/10.5465/amj.2021.0175

Read more about Mitali Banerjee:  https://mitalibanerjee.com/

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Delve is the thought-leadership platform for the Desautels Faculty of Management of McGill University. This episode of the podcast was mixed by Eric Dicaire and hosted by Saku Mantere. Original music by Saku Mantere.

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