The Stitchdown Shoecast

What Opie Way's Justin James Lost in Hurricane Helene—and What He Found


Listen Later

In 2019, Justin James started Opie Way, a recraftable sneaker brand made right in Asheville North Carolina, USA, using incredibly high quality materials—something that basically didn’t exist previously.

Then suddenly, Justin's factory and brand didn't exist. In 2024, Hurricane Helene brought six feet of rampaging water tore through the Opie Way factory. Machinery, records, inventory, supplies—destroyed in a literal flash.

What’s it like to lose everything? How do you build back in the face of cataclysmic challenges? When true disaster strikes is there, somehow, a positive, just waiting to be uncovered?

Check out Opie Way's site: https://opieway.com/

And here's the Pearl Boot Company website, Justin's newest footwear venture we discuss quite a bit: https://pearlboot.com/

This episode was sponsored by Coblr—the business management system powering the repair industry. https://www.coblros.com/

Support the Shoecast, get full bonus episode access, and join the most interesting shoe-and-boot-loving community on the internet with a Stitchdown Premium membership

https://www.stitchdown.com/join-stitchdown-premium/

Check out our site!

https://www.stitchdown.com/

2025 dates and location for Stitchdown's Boot Camp 3—the world's fair of shoes and boots and leather and more—coming soon.

https://www.stitchdownbootcamp.com/


...more
View all episodesView all episodes
Download on the App Store

The Stitchdown ShoecastBy Stitchdown

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

98 ratings


More shows like The Stitchdown Shoecast

View all
Bloomberg Law by Bloomberg

Bloomberg Law

360 Listeners

Very Bad Wizards by Tamler Sommers & David Pizarro

Very Bad Wizards

2,653 Listeners

Making Sense with Sam Harris by Sam Harris

Making Sense with Sam Harris

26,327 Listeners

Conversations with Tyler by Mercatus Center at George Mason University

Conversations with Tyler

2,383 Listeners

The Grey Nato by James Stacey and Jason Heaton

The Grey Nato

805 Listeners

Blamo! by Blamo! Media, Jeremy Kirkland

Blamo!

428 Listeners

The Worn & Wound Podcast by Worn & Wound Podcast Network

The Worn & Wound Podcast

294 Listeners

Tides of History by Wondery /  Patrick Wyman

Tides of History

6,295 Listeners

GZERO World with Ian Bremmer by GZERO Media

GZERO World with Ian Bremmer

763 Listeners

Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas by Sean Carroll | Wondery

Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas

4,127 Listeners

Fratello.com by Fratello Watches

Fratello.com

89 Listeners

Throwing Fits by Throwing Fits

Throwing Fits

1,975 Listeners

Sons of Selvedge Podcast by Sons of Selvedge

Sons of Selvedge Podcast

15 Listeners

Full Grain Podcast with Nick Horween and Phil Kalas by Phil Kalas, Nick Horween

Full Grain Podcast with Nick Horween and Phil Kalas

34 Listeners

Nicks Boots Podcast: From Start to Finish by Nicks Boots

Nicks Boots Podcast: From Start to Finish

23 Listeners