Does NO always mean NO? Not necessarily. If you want to improve in sales, persuasion or in general, you’ll have to learn to overcome NOs. But first, you have to understand what NO really means.

In this video, I break down the various contexts of the word "no" as it applies to sales, coaching and life. And how by asking the right questions, you can uncover what the actual objection is and help move people from NO to YES.