There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Director of Marketing and Insights for SXM Media, shares his findings with me after they do control testing on ad length and campaign goals. The results may surprise you!

We also talk about why goals are critical in determining how a campaign is run and the different results you will see. Paul shares his experience with campaigns that did not go well and what he did to convert them into successes.

To learn more about SXM Media, visit their website. You can connect with Paul on Linkedin.

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