Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator.

It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss: 

• How the culture of brands has evolved, and how culture impacts commerce; 

• What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and 

• How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.

RELATED LINKS

• Learn more about Dr. Marcus Collins
• Get your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
• See more insights from Dr. Marcus Collins
• Register for the Retail Innovation Conference & Expo to join Jack on the Store Tours around Chicago

Dr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce.