Content and Conversation: Organic Growth Insights from Siege Media

What SEOs Can Learn from NerdWallet's S-1


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Show Notes:

  • 00:22: Disclaimer: Not investment advice! But, still important
  • 00:38: What can we learn from NerdWallet’s traffic history
  • 1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today
  • 3:36: Why multiple strategies can help combat unexpected traffic hits
  • 4:04: NerdWallet’s “sin” in syndication
  • 5:07: How top-of-funnel reach has contributed to NerdWallet’s success
  • 5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”
  • 7:03: How NerdWallet bets on quality, vulnerability to Google
  • 7:53: Is it alright to be dependent on Google?
  • 8:27: How younger companies can leverage their funding rounds for links and press
  • 9:38: Solving for Quick Answers is still crucial
  • 10:31: The risk of Google taking over tools
  • 11:56: NerdWallet’s privacy and security concerns
  • 13:33: What it means when a billion dollar company is built on SEO and content
  • 14:23: When can we expect a Siege Media IPO on the markets?

Show Links:

  • Follow Drew on Twitter
  • Follow Ross on Twitter

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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Content and Conversation: Organic Growth Insights from Siege MediaBy Siege Media

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