Jaden Robison from the Blue Collar Future podcast delves into the pivotal role of social media and websites in the trades industry. He shares insights on defining objectives for your social media presence, creating engaging content, and effectively using platforms to boost business visibility. Drawing from personal and professional experiences, Jaden discusses leveraging social media for lead generation, employee recruitment, and brand awareness. He emphasizes consistency in content creation and the strategic use of social media to maintain top-of-mind awareness, offering valuable advice for those looking to harness digital tools for business growth.

Key Takeaways:

• Understand the importance of having a clear and strategic content approach when utilizing social media for business growth.

• Consistency in posting and engaging with the audience on platforms like Instagram can establish a brand's presence and credibility.

• Incorporate a mixture of content types, such as POV, meme, and action videos, to maintain audience interest and engagement.

• Social media serves as a powerful tool for lead generation and customer engagement, reinforcing the necessity for integration with a well-crafted website.

• Create content that aligns with your business goals and the interests of your audience to see substantial growth over time.