What Students Want

Our guest today is Patrick Bassett. You may know him as longtime NAIS President, or even as the founder of Heads Up Educational Consulting. You may have come across his thoughtful tweets about the future of education. What is sure is that Pat has a deep, strategic understanding and a strong point of view on the evolving nature of schools. 

In this episode, Andreas and Patrick discuss a wide range of topics, from hiring millennials to change your school’s DNA, to how to trigger disruptive change through experimentation. Pat’s experience shines through.

Listen and take note of Patrick’s insights and suggestions on how you can change your school’s DNA.

Quotes: 

11:31 “We have a saying in the independent school world, “Every child is known, loved and challenged”. If we deliver on that, if we stay true to this most essential mantra then children succeed in our schools and our schools succeed.”

13:55 “Teaching is relational, not transactional. Our schools, although they’re purchased because of transactional impulses, are transformational.”

17:02 “We have a saying that school is where creativity goes to die.” 

Here are some resources mentioned in our discussion: 

Information on Jim Collins: https://www.jimcollins.com/

Information on Lambda School: https://lambdaschool.com/

Where to learn more about Patrick

Patrick on Facebook: https://www.facebook.com/patrick.bassett.1948

Patrick on Twitter: https://twitter.com/patbassett?lang=en

Patrick on LinkedIn: https://www.linkedin.com/in/patrick-bassett-aa24b743/

Heads Up Educational Consulting: https://headsuped.com/background-fees-2/

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/

In this episode we answer a question by Keenan from Potomac, MD: “How often do we need to redesign our school website?”

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Our guest today is  Michael Soskil. He is a teacher, an author, an international keynote speaker an education consultant and an inspirational leader. Michael is the 2017-2018 Pennsylvania Teacher of the Year, a recipient of the 2012 Presidential Award for Excellence in Math and Science Teaching, and was honored as one of the top ten teachers in the world by the Global Teacher Prize in 2016.

In this episode, Al and Michael discuss the use of technology in the classroom. They point out how technology can create a lot of educational opportunities for students, but - if not used wisely - it can also hinder their emotional and educational growth.

Listen and take note of how you can use technology more effectively in the classroom.

Quotes:

12:31 “Our children right now are struggling to deal with actual reality and yet we're trying to give them virtual reality”

33:05 “I think what we should do is start with really incredible experiences that make kids wanna beat down the doors of our classroom to get in”

Here are some resources mentioned in our discussion:

You can find more information about the book “Teaching in the 4th Industrial Revolution” here: https://www.michaelsoskil.com/book.html

You can find the podcast “Education For A Better World” here: https://www.ed4betterworld.com/

Where to learn more about Michael:

Michael on Facebook: https://www.facebook.com/patoy2017/

Michael on Twitter: https://twitter.com/msoskil

Michael on LinkedIn: https://www.linkedin.com/in/msoskil/

Michael’s website: https://www.michaelsoskil.com/

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/

In this episode we answer a question by Britney from Stansbury Park, UT: “What else can we use to measure our website traffic apart from Google Analytics?”

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/

In this episode we answer a question by Janah from Charlotte: “Should we run ads on Facebook if we have negative reviews there?”

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/

In this episode we answer a question by Tracy from Portland, OR: “When should we use a landing page instead of our website, for our campaigns?”

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Our guest today is John McLaughlin. He has an M.Ed in Psychological Studies, a BA in English, and is a PhD candidate in Philosophy. John began his journey in publications, but he has spent the better part of his career working in admissions and recruitment, taking on different roles in the field: Admissions Counselor, Associate Director of Admissions, Director of Admissions, and most recently, Dean of Enrollment at Bristol Community College.

In this episode, John describes the different aspects of his work in admissions over the years. He talks about the role that marketing plays in assisting him to reach his goals for enrollment. Moreover, he discusses how Bristol Community College makes strategic plans to overcome current challenges and make a difference for the whole community.

Listen and take note of the strategy used by Bristol Community College to overcome the challenges that they may be presented with by demographics, career opportunities, and a changing economy.

Quotes:

08:26 “It's not just managing the workload, but managing personalities - you need to be a listener more than anything else.”

25:45 “...how we sell the school: We look at accessibility, transferability, and affordability.”

Here are some resources mentioned in our discussion:

Bristol Community College Online Courses: http://www.bristolcc.edu/locations/elearning/

Where to learn more about John McLaughlin:

John on LinkedIn: https://www.linkedin.com/in/john-mclaughlin-79a2674/

John on Twitter: https://twitter.com/johnnymack12

John at Bristol Community College: http://www.bristolcc.edu/bristolcommunity/facultystaff/

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/

In this episode, I am joined by Ted Dintersmith, one of America’s leading advocates for innovative education policies. He is the executive producer of the 'Most Likely To Succeed' documentary, watched by millions and screened at 1000 community events, and the author of an inspiring book, What School Could Be, that takes us through his journey to over 200 schools in all 50 states. We talk about Ted’s innovation playlist, his scalable, permission-based, trust-based strategy for taking small steps to change, public excibitions as a tool for school growth and more.

In this episode, Ted and Andrew discuss how change can be met with resistance and how to overcome it. They also talk about the value of involving the student in the learning process. Moreover, they point out how exhibitions can transform learning into a positive and fun experience.

Listen and take note of Ted’s unique perspective on the education system and how it can change for the better.

Quotes:

08:30 “Let the sprinters sprint, let the runners run and the joggers do a jog - and for those who want to stay in place all we say is just keep an open mind”

26:40 “Most of what kids do in school is like writing an essay on the sand on a windy beach...”

Here are some resources mentioned in our discussion:

Innovation Playlist: https://teddintersmith.com/innovation-playlist/

Most Likely to Succeed Documentary https://teddintersmith.com/mltsfilm/

What School Could be: https://teddintersmith.com/what-school-could-be/

Where to learn more about Ted:

Ted on Facebook: https://www.facebook.com/dintersmith/

Ted on Twitter: https://twitter.com/dintersmith

Ted on LinkedIn: https://www.linkedin.com/in/ted-dintersmith-0211985a/

Ted’s website: https://teddintersmith.com/

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Our guest today is Stephen Ostendorff. He is the Director of Graduate Admissions at Bank Street College of Education in New York City. He has been working in higher education for the better part of two decades, holding positions in admissions, student affairs, and marketing, and previously served as the Director of Admissions and Marketing at Metropolitan College of New York, Director of Campus Life and Residence Life at Molloy College. Moreover, he worked for two different marketing agencies in New York, running higher education verticals for them. 

In this episode, Stephen talks about how he combines his teaching and marketing experience to focus on what is really important: the students. He also talks about the challenges he has to face to balance the practical aspects of his job with his role as a counselor. 

Listen and take note of how marketing and on-campus recruitment efforts can work hand-in-hand to add value to your school.

Quotes:

03:31 “There's just something about the feeling you get when you're working with a student, helping them figure out the direction they want to go, whether they're undergraduate or graduate, if they feel they've been listened to and that their journey is beginning because of a conversation they've had; there's something very fulfilling to that.”

05:41 “Marketing opens the door…”

11:00 “There has to be a value proposition in whatever we're doing.”

Here are some resources mentioned in our discussion:

https://online.bankstreet.edu/

Where to learn more about Stephen Ostendorff:

Stephen on Twitter - https://twitter.com/Ostendorff

Bank Street College of Education - https://graduate.bankstreet.edu/about/staff/stephen-ostendorff/

Stephen on Linkedin - https://www.linkedin.com/in/ostendorff/

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Our guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy.  Brendan specializes in independent school admission with a strong focus on inbound marketing, social media, and lead nurturing for schools. He is a guest lecturer on marketing at Columbia University. 

In this episode, Brendan shares how using an inquiry or lead magnet can help to build trusting relationships with prospective parents so that they become direct contacts for the school rather than “stealth applicants” who are likely to be lost before the school’s message is effectively delivered. He gives specific strategies for schools to attract leads, connect with leads, and convert leads. Brendan talks about how the process of “filling the funnel” with potential applicants has changed, and how a school must understand their marketing strategy in order to correctly target their “right fit” prospects.

Listen and take note of how to build relationships with parents in order to move them toward the goal of a campus visit.

Quotes:

17:10 “Back in the day, schools tried to be all things to all people, and that just doesn't work in most markets.”

20:20 “Those emails (to prospective parents) have to include your core message, what you stand for, and what differentiates you.”

31:44 “We need to up our game so that we are consistent with what other brands are doing.”

Here are some resources mentioned in our discussion:

Brendan’s article: 11 Clever Ways to Repurpose Content and Boost Your School’s Reach - https://www.linkedin.com/pulse/11-clever-ways-repurpose-content-boost-your-schools-reach-schneider/

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary Vaynerchuk

Every Single One of you is a Media Company -https://www.garyvaynerchuk.com/every-single-one-of-you-is-a-media-company/

Youtility: Why Smart Marketing is about Help, not Hype by Jay Baer

Pat Flynn - Smart Passive Income https://www.smartpassiveincome.com/

Chris C. Ducker - https://www.chrisducker.com/about/

Where to learn more about Brendan Schneider:

Email - [email protected]

Twitter - @schneiderb and @sewickley

Brendan on Linkedin - https://www.linkedin.com/in/brendanschneider

Sewickley Academy - sewickley.org

Schneider B Media - https://www.schneiderb.com/

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/