In this episode of What the Field?!, we sit down with Sabine Bonnot, President of Planet-score, to discuss how their food labelling system is helping consumers better understand the environmental impact of what they buy — and why some types of information matter more than others.

Drawing on research conducted in supermarkets across Europe, Sabine explains why shoppers distrust simplified, aggregated scores, and how transparency on issues like pesticide use, biodiversity, animal welfare, and production methods can guide them towards more sustainable choices.

Sabine shares insights on:

• Why climate impact often ranks lower for consumers choosing food products
  
  
  
• How detailed labels can shift purchasing decisions towards nature-positive farming
  
  
  
• The role of clear communication in building trust between farmers and eaters

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/

In this episode, we sit down with Reniera O’Donnell, Food Lead at the Ellen MacArthur Foundation, to talk about the power of food design — and what it means to truly rethink the system from the ground up.

We dive into the Foundation’s Big Food Redesign Challenge, an initiative inviting food companies to radically redesign their products using circular economy principles. What happens when you apply circular design for food not just on farms, but in food innovation labs, ingredient sourcing, and supermarket shelves?

 Reniera shares insights on:

• How better food design can drive biodiversity and soil health
  
  
  
• Why diversity in ingredients is key to reshaping our supply chain
  
  
  
• What it takes to bring products to market that are designed for nature to thrive

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/

Birdsong is disappearing from our landscapes—but why? In the latest episode of What the Field, we sit down with Ariel Brunner, Regional Director of BirdLife International, to talk about why the dramatic decline in bird populations across Europe is not just a tragedy for nature lovers, but a warning sign for the future of our food systems.

Drawing from decades of experience in conservation, Ariel explains how industrial agriculture has devastated biodiversity—especially among farmland birds—and how rethinking the way we farm, consume, and organise politically could turn things around. From the disappearance of house martins in southern Spain to the global expansion of monocultures, we unpack how our current food production model is ecologically unsustainable.

But this isn’t just another story of environmental collapse. Ariel also shares tangible examples of hope: collaborative projects like “Olivares Vivos” that restore biodiversity in olive groves, and ways city dwellers can make space for birds even without a garden.

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/

In this episode of What The Field?!, we sit down with Analisa Winther, co-founder of Top 50 Farmers, to discuss the importance of recognising and celebrating the individuals behind our food. Analisa shares insights on how visibility can transform the agricultural landscape and why it's crucial for the future of regenerative farming. 

We delve into:

• The mission of Top 50 Farmers and its impact on the farming community.
• How more visibility can turn into policy influence, new markets and stronger community ties.
• How scaling regenerative farming starts with knowing who your favourite farmer is. 

Join us as we explore how making farmers famous isn't just a catchy idea—it's a necessary step towards a more regenerative and connected food future.

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/

We talk a lot about fair prices. But what if we told you the price tag on your food is lying to you?

In this episode of What The Field?!, we dive into true cost accounting — what it is, why it matters, and how it can change the way we think about food. Our guest Pietro Galliani from True Price and the Impact Institute breaks down the invisible costs behind what we eat: environmental damage, underpaid farmers, and social inequalities that never make it onto the label.

We also explore how businesses and consumers can start closing the “true price gap” — without waiting for someone else to fix the system. Because change doesn’t start in boardrooms. It starts at the checkout.

🎧 Listen now and find out:

• Why “cheap” food isn’t cheap at all
  
  
• How true pricing can fund real solutions
  
  
• What regenerative farmers and consumers can do to shift the system
  
  

👇 Ready to stop being fooled by fake price tags?

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/

In this episode of What The Field?!, we sit down with Bastien Sachet, CEO of Earthworm, to dig into whether big businesses are actually walking the talk on regenerative agriculture—or just riding the sustainability wave. Earthworm is an impact-driven global non-profit working on the ground to create scalable solutions for nature and people to thrive. It started with Nestlé’s no-deforestation pledge, proving that when corporations commit, real change can happen.

A key takeaway: It’s Not the Company, It’s the People
Bastien reminds us that businesses don’t change—people inside them do. Often, corporate sustainability efforts start with one determined person pushing for better practices.

While companies love to talk about soil health, only a few back it up with real action. Farmers need financial support, long-term security, and better tools to measure progress—things most corporate commitments still lack. Many companies only adopt sustainability policies after public pressure, legal risks, or supply chain disruptions (e.g., Nestlé’s palm oil scandal with Greenpeace).

Why Soil Health is the Next Big Thing
Beyond carbon footprints, regenerative agriculture could revolutionise food quality. Healthier soils may lead to more nutrient-rich crops—giving businesses a powerful new reason to invest in soil regeneration.

Ready to find out if the world’s biggest brands are really getting their hands dirty? Tune in to the latest episode of What The Field?! and hear Bastien break it all down!

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/

This month on What The Field?!, we had the absolute joy of chatting with the brains and hearts behind our documentary, Rage is Good, Action is Better. We dove deep into why storytelling is such a big deal when it comes to showcasing inspiring stories (like those of regenerative farmers) and making big, political topics feel personal and real.

We also talked about what it’s actually like to make a documentary. Spoiler alert: it’s a lot of hard work, a ton of heart, and plenty of unexpected moments (some hilarious, some challenging).

If you haven’t seen Rage is Good, Action is Better yet, it’s all about shining a light on the farmers who are flipping the script on traditional agriculture and doing things differently — regeneratively. 

So, if you’re into behind-the-scenes tea, love a good story, or just want to hear about how we’re using film to get people thinking differently about food and farming, this episode is for you.

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/

This month on What The Field?!, we sit down with Benedikt Bösel, a regenerative agriculture pioneer and the steward of a 3000-hectare estate near Berlin. From a career in finance to a transformative journey into the heart of regenerative farming, Benedikt’s story is one of resilience, reinvention, and profound connection to nature.

In this episode, Benedikt shares his challenges managing sandy soils and minimal rainfall, why monocultures are “ticking time bombs,” and how he’s turning his land into a living laboratory for agroforestry and regenerative methods. But it’s not just about the land—Benedikt’s philosophy extends to reshaping mindsets, embracing education, and inspiring a new appreciation for farmers and food systems.

Don’t miss this powerful conversation about the future of farming, available now on all major podcast platforms.

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/

This month, on What The Field?!, we dive into the fascinating world of conservation biology with Astrid Vargas. Known for her groundbreaking work in endangered species recovery, from the Iberian lynx in Spain to Madagascar’s golden-crowned sifaka, Astrid has dedicated her life to protecting biodiversity. She founded Inspiration for Action, where she blends community, art, and landscape restoration, illustrating how creativity can inspire environmental change. She was also a founder of the Alvelal project, that we are very close to here at CrowdFarming. 

In our conversation, Astrid shared insights from her book, On a Butterfly’s Wing, focusing on pollinators' critical role and their lessons on adaptation. She also reflected on the evolution of regenerative practices, the rise of ecological awareness, and the importance of community-driven conservation efforts. This conversation felt like a beacon of hope, Astrid really transfers a sense of optimism and positive action that is inspiring. At the end of the chat we felt that, together, we could do anything!

Tune in to explore Astrid’s inspiring journey and hear how her work unites art and science in a powerful mission for the planet. We guarantee that listening to this conversation with Astrid will put you in a good mood!

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/

Bernard’s story is incredible, after working in impact investment for various financial institutions here in Europe, he bought a coffee farm in Honduras and moved there 2 years later, and is now selling his coffee through CrowdFarming!

Bernard’s project is so much more than just coffee, to start, his coffee is called “Melipona bee coffee”, Melipona is the name of a family of stingless bees native to the tropics. As an organic coffee farmer, Bernard has always had in mind to plant plants to attract pollinators, among them the melipona bee. It is a kind of bee that hardly anyone knows about (although it is mentioned in the podcast bee happy) which is why Bernard is a big promoter! He is a “meliponiculturist” which means he also produces honey from these bees! On top of this, his farm also runs social projects, trainings with his staff and more. 

If you want to know more about the farming and production process of coffee and also discover Bernard's wonderful and inspiring story, you will love this episode. 

Listen now on all streaming platforms.

Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/