what the FRANCHISE

What's after the Millenials? Learn more about the franchise buying generation that is just emerging - Generation C. This YouTube - oriented generation is hyper-entrepreneurial, very interested in business ownership and possibly more difficult to reach than any prior generation. Join us as we interview Kenzie King, a Social Entrepreneurship major at Belmont University in Nashville and gain valuable insight into how her generation is going to transform the franchise industry. Don't miss this podcast!

Is the franchise industry missing out on an entire generation of diverse franchise owners? How do you generate qualified and diverse franchise buyers for your brand? Join us as we talk with Lester Adams, Choice Hotel's Director of Franchise Development and Emerging Markets as he discusses his unique approach to franchise development. Learn why diversity matters, how to think about it from a different perspective and learn to unlock new markets through diversity.

Thomas Scott, CEO of Brand Journalists and David Sparks, Chief Development Officer of Brand Journalists talk about the 2018 International Franchise Association Conference and what they learned about franchise development trends. With over 4,400 franchise systems and new ones opening daily, 2018 is shaping up to be a strong growth year. Why some brands are thriving and some just don't get it!

Join us as we interview Lori Osley, head of franchise development at SONIC Drive-ins. Lori has been very successful recruiting, attracting and growing successful multi-unit owners by ditching her Rolodex. Using new techniques and a fresh view on who to target and how to develop long-term relationships with candidates, she is succeeding in one of the most difficult roles in franchise development.