Jay Sapovitz helped scale Marquis Jet from zero to over $1 billion in under five years — flying private, hanging backstage with Mick Jagger, living the kind of life most entrepreneurs only dream about. Then it all came crashing down. In this episode of What the Nell!?, Jay sits down with Nell for an honest conversation about ego, failure, recovery, and the long road back to building something real.

Today Jay is the founder and president of Inked Stores, an on-demand swag and merchandise company serving thousands of organizations and approaching $5 million in annual recurring revenue. But his path there ran straight through one of the hardest lessons in business: that ego, not the market, is what takes most founders down.

Jay and Nell get into what it actually takes to scale a company, why he doesn't regret the crash that humbled him, and how he rebuilt through relationships, persistence, and a relentless focus on sales. Then the conversation turns to his current obsession — why merch and swag, done strategically, is one of the most underrated marketing tools available, and why in an AI-saturated world, physical gifting may be "the last bastion of real."

Whether you're building your first business, recovering from a setback, or trying to figure out why your company swag keeps ending up in a drawer, this episode is full of hard-won wisdom you can actually use.

In this episode:

- What it really takes to scale a company from $0 to $1 billion

- Why ego is the number one thing that kills entrepreneurs

- How to take ownership and bounce back after losing a business

- Why merch should be the FIRST thing you plan, not the last

- The biggest mistakes companies make with promotional products

- How to balance AI and technology with genuine human relationships

- Choosing merch for employees vs. clients vs. fans

- Leadership, culture, and treating your team with dignity and respect

A real-world look at what entrepreneurship actually demands — and proof that resilience matters more than hype.

• Inked Stores: https://www.inkdstores.com
• Connect with Jay on LinkedIn: search Jay Sapovitz — he's very responsive to DMs and happy to talk swag, merch, entrepreneurship, and recovery.

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What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

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Produced by enTICEing Media, LLC

Business owners are told to “just post consistently,” but what happens when you’re burned out, overwhelmed, and still not seeing results?

In this Season 5 kickoff of What the Nell!?, Nell gets honest about one of the biggest struggles entrepreneurs face: staying consistent with content creation when life, decision fatigue, chaotic workflows, and lack of accountability get in the way.

Nell shares why visibility matters for every business, why posting without a system leads to burnout, and why consistency is not about laziness or willpower — it’s about having a repeatable content strategy that actually supports you.

She also introduces Broken Record, her new content system built for entrepreneurs and business owners who need clarity, accountability, repurposing strategy, and a workflow that helps content work long after it is created.

Whether you’re struggling to post on social media, keep up with blogs, send your email newsletter, or repurpose your podcast, this episode will help you rethink content as a business asset instead of another exhausting task.

Chapters:

00:00 Season Five Kickoff

01:13 Why Content Matters

04:21 Consistency And Burnout

06:51 Need A Support System

07:38 Introducing Broken Record

09:01 Website Tour And Philosophy

14:08 Reset Offer Breakdown

15:40 Full System Offer

17:01 Momentum Service Offer

19:05 Broken Record App Preview

21:44 Season Topics And Wrap Up

Check out Broken Record: https://brokenrecordsystems.com/

Connect with us:

What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

Connect with Nell on Social Media:

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Produced by enTICEing Media, LLC

In this season four finale of What the Nell!? Podcast, Nell reflects on a year of growth, guest conversations, creative pivots, business lessons, and the messy reality of entrepreneurship.

Nell looks back on standout moments from the season, including meaningful guest interviews, the success of The Ecopreneur’s Edge with Mikee Bentz, her first major podcast sponsorship with Taelor.ai, and the audience’s growing interest in AI, content creation, sustainability, and authentic brand visibility.

This episode is not a highlight reel. It is an honesty reel. Nell shares what season four taught her about building a sustainable business, staying clear in your messaging, choosing community over vanity metrics, using AI without losing your voice, and continuing forward even when success feels slow.

If you are a podcaster, entrepreneur, creative, business owner, or anyone building something from the ground up, this episode is your reminder to be kind, keep going, and be yourself.

Chapters:

00:00 Season Four Finale

01:36 Season Reflections

02:23 Guests And Sponsorships

05:49 Ecopreneurs Edge Lessons

07:26 Entrepreneurship Is Non-linear

08:54 Sustainable Business Boundaries

10:36 Content Clarity And Accountability

13:00 AI And Authenticity

15:03 Community Over Audience Size

16:29 Mindset And Keeping Going

20:01 Break Plans And Thanks

22:27 Where To Follow Next

Connect with us:

What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

Connect with Nell on Social Media:

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Produced by enTICEing Media, LLC

Chris O’Mealy joins Nell on the What the Nell!? Podcast for a hilarious, heartfelt, and wildly entertaining conversation about independent wrestling, life behind the scenes at Disney, opening The Wizarding World of Harry Potter, content creation, recovery culture, and why creators need to keep going even when support feels hard to find.

Chris has been involved in independent wrestling since 2005, doing almost everything except stepping into the ring as a wrestler. He has worked at Disney, helped open The Wizarding World of Harry Potter in 2010, built a life around podcasting, streaming, storytelling, charity work, and supporting other creators who are trying to find their voice.

In this episode, Nell and Chris talk about the magic behind wrestling, what Disney life is really like behind the scenes, how wrestling helped Chris during some of the hardest seasons of his life, why mistakes are not always as obvious as we think, and the importance of creating something that is authentically yours.

This episode is for wrestling fans, Disney fans, podcasters, streamers, writers, creatives, and anyone who needs the reminder that there is an audience for what you are building.

🛍️ This episode is sponsored by Taelor, a stylish and sustainable Menswear subscription service. Click the link HERE and use code NELL (for monthly plans) or NELLQTR (for quarterly plans) for 25% off your first month.

Chapters:

00:00 Sponsor Message from Taelor

00:44 Meet Chris O'Mealy

02:36 Wrestling Origin Story

10:32 First Ring Announcing Gig

12:50 Thriving Under Pressure

16:09 Disney Listener Questions Begin

17:38 Disney Roles Overview

18:44 Disney Auditions Explained

22:00 Disney College Program

25:32 Best Times To Visit Disney

30:36 Handling Disney Heat

34:30 Character Shift Rules

37:06 Drinking Around World

38:11 Finding 3 Legacies Wrestling

41:06 Wrestling Gives Purpose

48:45 Support Indie Wrestling

55:55 Keep Creating!

Connect with Chris:

Chris O'Mealy has been involved in independent wrestling since 2005 and done everything there is to do but wrestle. He also worked at Disney in various roles, and helped open the Wizarding World of Harry Potter in 2010. He's a podcaster, streamer, aspiring author, and does charity work with the Children's Miracle Network.

Social Media: chrisomealy

Streaming: @ckccvideo

Podcast: https://open.spotify.com/show/3Cff32Tu81JJe52oxy2eFf?si=4751200ec0eb40cf

Three Legacies Wrestling: https://3lwtix.com/

Connect with us:

What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

Connect with Nell on Social Media:

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Produced by enTICEing Media, LLC

Ever feel like you have nothing left to say, no creative spark, and no perfectly polished plan? In this solo episode of What the Nell!? Podcast, Nell gets real about almost skipping a recording, feeling uninspired, and choosing to show up anyway.

This episode is for entrepreneurs, creators, podcasters, business owners, and anyone trying to stay consistent when life feels chaotic. Nell talks about the pressure to keep creating, why the mundane everyday tasks are where real success is built, and how business evolution, AI, strategy, and messy pivots are all part of the process.

No perfect setup. No polished script. Just honest, off-the-cuff encouragement to keep going when resistance shows up.

If you’ve been waiting to feel inspired before you create, post, record, launch, or make your next move — this is your sign to do it anyway.

🛍️ This episode is sponsored by Taelor, a stylish and sustainable Menswear subscription service. Click the link HERE and use code NELL (for monthly plans) or NELLQTR (for quarterly plans) for 25% off your first month.

Chapters:

00:00 Sponsor Message from Taelor

00:40 Off The Cuff Confession

02:51 Consistency In The Mundane

05:56 Sponsor Message from Taelor

06:37 Strategy Over Creativity

07:41 Travel Planning And Organization

10:51 Everyone Is Figuring It Out

11:46 Pivots And AI Reality

14:07 Record It Anyway

15:00 What's Next

Connect with us:

What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

Connect with Nell on Social Media:

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Produced by enTICEing Media, LLC

What if the biggest thing holding creators and business owners back isn’t a lack of followers…but a lack of connection?

In this episode of the What the Nell!? Podcast, Nell breaks down the real difference between building an audience and building a community — and why creators with tiny followings often outperform influencers with massive numbers.

From vanity metrics and viral content to trust-building, consistency, vulnerability, and engagement, this episode is a reality check for anyone growing a business, podcast, brand, or online platform.

Nell shares why followers are passive, community is active, and how true engagement creates long-term business growth, loyal supporters, sponsorship opportunities, and meaningful impact.

If you’ve been obsessing over views, subscribers, or going viral, this conversation will completely change the way you think about growth online.

🛍️ This episode is sponsored by Taelor, a stylish and sustainable Menswear subscription service. Click the link HERE and use code NELL (for monthly plans) or NELLQTR (for quarterly plans) for 25% off your first month.

Chapters:

00:00 Sponsor Message from Taelor

00:40 Followers vs Community

02:41 Active Community Defined

04:09 Viral Content Trap

06:38 Vanity Metrics Reality

07:50 Real Community Examples

09:43 Vulnerability Builds Trust

12:13 Sponsor Message from Taelor

12:55 Grow Together Consistently

16:46 Practical Community Tips

19:15 Recap: Community Over Counts

Connect with us:

What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

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Produced by enTICEing Media, LLC

Struggling to stay consistent with your goals, content, or routine? Here’s exactly how to bounce back after falling off—and rebuild momentum in a way that actually lasts.

Fell off your routine and don’t know how to get back on track? In Part 2 of this powerful comeback series, Nell breaks down the exact strategy to rebuild consistency without burnout, guilt, or overwhelm.

Whether you’ve stopped showing up for your business, fitness goals, or content creation—this episode walks you through a simple, sustainable system to reset, refocus, and finally follow through.

This isn’t about starting over—it’s about rebuilding smarter.

If you're tired of the all-or-nothing cycle and ready to create consistency that actually sticks, this episode will change how you approach discipline, identity, and long-term success.

🛍️ This episode is sponsored by Taelor, a stylish and sustainable Menswear subscription service. Click the link HERE and use code NELL (for monthly plans) or NELLQTR (for quarterly plans) for 25% off your first month.

Chapters: 00:00

Sponsor Message from Taelor

02:44 Clean Slate Mindset

03:30 Fix What Broke

04:29 Break It Down Simply

05:33 Start Small and Build Up

06:45 Sponsor Message from Taelor

07:26 Engineer To Your Life

08:04 Make Consistency Your Identity

09:27 Create A Relapse Plan

10:36 Bigger Meaning Of Success

Connect with us:

What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

Connect with Nell on Social Media:

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Produced by enTICEing Media, LLC

You were consistent… until you weren’t. If you’ve fallen off track, lost momentum, or feel stuck trying to get back into it—this episode breaks down exactly why it happens and how to start your comeback the right way.

In this episode of the What the Nell!? Podcast, Nell gets real about what happens when even the most disciplined entrepreneurs fall off track. From burnout and boredom to life-altering events and overthinking, this is a no-BS breakdown of why consistency breaks—and what to do about it.

After navigating personal loss, business demands, and stepping away from a long-running YouTube channel, Nell shares firsthand insight into recognizing the exact moment things started to slip—and how to stop the spiral before it defines your progress.

This is Part 1 of a two-part reset strategy designed to help you rebuild momentum without guilt, shame, or unrealistic expectations.

If you’ve been stuck, distracted, or questioning your discipline… this is your wake-up call.

🛍️ This episode is sponsored by Taelor, a stylish and sustainable Menswear subscription service. Click the link HERE and use code NELL (for monthly plans) or NELLQTR (for quarterly plans) for 25% off your first month.

Chapters:

00:00 Sponsor Message from Taelor

00:40 Why We Fall Off

01:26 Life Happens

02:54 Two Part Reset

04:01 Reasons Consistency Breaks

07:01 Overthinking Trap

08:33 Sponsor Message from Taelor

09:14 Stop Comparing Yourself

11:06 Find The Root Cause

12:29 Client Case Study

16:47 Part Two Teaser

Connect with us:

What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

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Produced by enTICEing Media, LLC

If you’ve ever felt stuck in patterns you can’t explain…this episode will change how you see your past AND your future.

On this powerful episode of What the Nell!?, Nell sits down with trauma-informed story work coach and author, Kandace Cain Rather, to unpack the hidden impact of childhood trauma, the truth about coping behaviors, and how healing your inner child can completely transform your life.

Kandace shares raw, deeply personal experiences from her book With You Now, revealing how unresolved trauma shapes identity, relationships, and decision-making—and how story work creates real, lasting healing.

This conversation goes beyond surface-level self-help. It’s about breaking cycles, reclaiming your voice, and stepping into a life where you finally have options.

If you’re ready to stop surviving and start healing—this is your episode.

🛍️ This episode is sponsored by Taelor, a stylish and sustainable Menswear subscription service. Click the link HERE and use code NELL (for monthly plans) or NELLQTR (for quarterly plans) for 25% off your first month.

Chapters:

00:00 Sponsor Message from Taelor

00:40 Meet Candace Cain Rather

03:12 Why Kandace Wrote Her Book

04:57 Writing Through Healing

07:43 Trauma Coping In Teens

13:40 What Story Work Means

16:39 Repair And Time Travel

18:59 Sponsored by Taelor

19:40 Trauma Memory And Reactions

22:03 Signs Healing Is Happening

25:49 Why Story Work Began

29:42 Grief Productivity Trap

33:17 Signs You Need Healing

35:07 Trauma Blocks Creativity

36:18 Starting the Work

40:10 Generational Healing Message

Connect with Kandace:

Email: [email protected]

Website: https://www.kandacerather.com/

Connect with us:

What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

Connect with Nell on Social Media:

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Produced by enTICEing Media, LLC

What happens when you walk out of your job with no backup plan—and bet everything on yourself?

In this episode of the What the Nell!? Podcast, Nell sits down with Mark Fisher, a former civil engineer who took a leap of faith into entrepreneurship and never looked back. From FAA-certified drone pilot to juggling multiple income streams—including Lyft driving, sports officiating, and contract work—Mark shares the raw, unfiltered truth about building a business from the ground up.

This conversation dives into the mindset, risk, and resilience it takes to leave a stable career and create income on your own terms. If you’ve ever felt stuck in your job or wondered if you could make it on your own, this episode will challenge you—and push you closer to taking action.

🛍️ This episode is sponsored by Taelor, a stylish and sustainable Menswear subscription service. Click the link HERE and use code NELL (for monthly plans) or NELLQTR (for quarterly plans) for 25% off your first month.

Chapters:

00:00 Sponsor Message from Taelor.ai

00:40 Meet Mark Fisher

03:03 How We Met

05:10 Why He Went Solo

08:39 Walking Out With No Plan

10:57 Faith Through Uncertainty

17:24 Employee vs Owner

21:22 Multiple Income Streams

22:05 Sponsor Message

25:41 Drone Niches Explained

35:25 Flexibility Over A W2 Job

36:57 Advice For Career Leap

41:53 Where To Find Mark

Connect with Mark:

Website: https://www.fisheyeinthesky.com/

Connect with us:

What the Nell!? Podcast Website

Join the What the Nell!? Podcast Facebook group HERE!

Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!

Connect with Nell on Social Media:

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Produced by enTICEing Media, LLC