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I've gathered some valuable insights on podcast release schedules over the Christmas holiday period, drawing from data from over 60 global clients and deep industry analysis. Contrary to previous recommendations about taking a December break, the increasing global listenership suggests it might not be the best move anymore. I'd suggest podcasters don't halt content production in December. Instead, think about replaying your best episodes or batching your December content through November so that you can still take a break yourself.
Come January, there's a notable surge in listenership. It's vital to be ready with fresh content. Interestingly, the spike isn't uniform across all categories; health and true crime genres tend to peak early, while business sees a rise around mid-January. From what I've seen, June might actually be a more suitable month for a break especially for the Australian audience. But always keep in mind: it's essential to plan your breaks around your own needs and your podcast's broader goals.
RESOURCES WE MENTIONED
Podtrac- Industry Data
BAMBY MEDIA LINKS:
Bamby Media Gear
Bamby Media Services
YouTube Channel
EQUIPMENT WE USE TO PRODUCE THIS PODCAST (PODCAST PLATFORM VERSION)
Rode Boom Arm
XLR Cables
Rode PodMic USB XLR edition
RØDE SC19 cable
Rode NT-USB Mini
Satechi USB Hub
Focusrite Clarett+
Sony ZV E10
Elgato Camlink
Aputure Amaran 200d LED Video Light
Aputure Light Box Min
5
33 ratings
I've gathered some valuable insights on podcast release schedules over the Christmas holiday period, drawing from data from over 60 global clients and deep industry analysis. Contrary to previous recommendations about taking a December break, the increasing global listenership suggests it might not be the best move anymore. I'd suggest podcasters don't halt content production in December. Instead, think about replaying your best episodes or batching your December content through November so that you can still take a break yourself.
Come January, there's a notable surge in listenership. It's vital to be ready with fresh content. Interestingly, the spike isn't uniform across all categories; health and true crime genres tend to peak early, while business sees a rise around mid-January. From what I've seen, June might actually be a more suitable month for a break especially for the Australian audience. But always keep in mind: it's essential to plan your breaks around your own needs and your podcast's broader goals.
RESOURCES WE MENTIONED
Podtrac- Industry Data
BAMBY MEDIA LINKS:
Bamby Media Gear
Bamby Media Services
YouTube Channel
EQUIPMENT WE USE TO PRODUCE THIS PODCAST (PODCAST PLATFORM VERSION)
Rode Boom Arm
XLR Cables
Rode PodMic USB XLR edition
RØDE SC19 cable
Rode NT-USB Mini
Satechi USB Hub
Focusrite Clarett+
Sony ZV E10
Elgato Camlink
Aputure Amaran 200d LED Video Light
Aputure Light Box Min
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