Marcy Massura, the CEO of MM & Company. discusses client dishonesty, Wikipedia, PR super powers and how they are misused and inherent ethical biases in the social media infrastructure.

Specifically she addresses:

• What to do when a client asks you to launch a product they plan to immediately discontinue?
• The ethics of Wikipedia editing
• Why the increasing power of PR means we need to more aggressively scrutinize client motivations
• Is our private communication infrastructure creating an inherently unethical playing field