EthicalVoices

What to do when you are asked to make inflated claims


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Erin Callanan, the director of media relations for WGBH, discusses a number of ethics challenges including:

1) What to do when you are asked to make inflated claims 2) Balancing the desire to bring in revenue with the desire to only work with clients you believe in 3) How to combat misinformation

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EthicalVoicesBy Mark McClennan, APR, Fellow PRSA

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