Content and discussion on motivation including McClelland's Need Based Theory (achievement, affiliation, and power), Maslow's Hierarchy of Needs, and Alderfer's ERG Theory (existence, relatedness, and growth), along with determinants of performance, direction and intensity, and defining motivation.

Introduction to marketing: marketing concepts, importance of understanding your customer, target markets and demographics, and emotional connections. NOTES: Commercial #1: John Lewis & Partners Christmas Ad 2018 featuring Elton John: https://youtu.be/mNbSgMEZ_Tw; Commercial #2: Apple - Someday at Christmas - Stevie Wonder & Andra Day: https://youtu.be/qUoLOUQRBVo; Commercial #3: Dear Apple: https://youtu.be/N-x8Ik9G5Dg.

Discussion on leader-follower power relationship, Tannenbaum & Schmidt’s leadership continuum, Douglass McGregor’s Theory X & Y, directive and permissive leadership, the Blake / Mouton managerial grid, Fiedler’s Contingency Theory, and transformational, visionary, and charismatic leaders.

Chapter conclusion on HRM topics.

Topics on leadership: the leadership process, formal and informal leaders, designated and emergent leaders, and influence.

Topics in Human Resource Management.

Wrap up on chapter 12 (diversity) and part five of the “Let’s Talk About Money” lecture series.

Topics on diversity: identify groups; inclusion; levels of diversity; demographic shifts; sexual harassment; forms of diversity; and challenges of diversity

Topics in HRM

Discussion on communication channels, teamwork, and team-building