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What We're Learning From Our Customers About Content Marketing with Kat John
Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs.
1:04 Conversation with Kat
5:35 Measuring content programs
9:50 Empathy
12:35 Content distribution goals
14:50 ROI (Return on Investment)
20:35 Consistency over fast results
24:05 Advice
26:26 Outro
Modern Day Marketer The Newsletter (subscribe)
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Kat:| LinkedIn
Follow Brett:| Twitter | LinkedIn
View all episodes
By Jonathan Gandolf
5
1515 ratings
Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs.
1:04 Conversation with Kat
5:35 Measuring content programs
9:50 Empathy
12:35 Content distribution goals
14:50 ROI (Return on Investment)
20:35 Consistency over fast results
24:05 Advice
26:26 Outro
Modern Day Marketer The Newsletter (subscribe)
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Kat:| LinkedIn
Follow Brett:| Twitter | LinkedIn
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