What We've Learnt: Learning from great minds in the world of business & marketing and beyond

With a little help from a number of previous podcast guests, we say goodbye to 2020 and hello to the new year - by way of reflection on what we have learnt as well as some trend spotting and future gazing for the year ahead.

Thanks to the likes of Lawrence Mitchell, Sam Hill, Scott Stockwell, Ian Hughes and others for their wisdom and thoughts for what comes next.

A fascinating and insightful chat with Herman this week. We hear from this true visionary about data and how to think beyond "data-led". He shares wisdom on the far-reaching opportunities and value of this still greatly under-valued commodity.

Through not only his extensive career arc but also the learnings that Anmut have reported on the commercial value of data, we start to see the full spectrum of what data enables across organisations, governments and the globe.

This week we chat with Sam Hill, Director of CX at Infinity. We hear how a love of music ultimately led Sam on a journey through social media, broader digital marketing and in to his current home.

Given his role and passion for CX, we make time for that fascinating topic, but also make time for insight, especially given what Infinity specialise in. A thoughtful chat with a talented and inspiring young talent.

A wonderful and engaging chat with Sarah this week. Sarah founded Tribal Impact in 2015 and talks not about the journey of that business and what it does (all things social media and influencer marketing for business brands) but her career journey and how she arrived where she is today. That journey takes in product design, licencing, Norway, giant global tech brands, how a blog can make you a digital expert in the eyes of your colleagues, even designing a hairbrush!

A really honest and informative chat with somebody at the top of their game who shares some excellent advice on how to spin many plates and how she sees the value of social media for businesses and leaders.

We have the absolutely pleasure of hearing from Estelle this week. We not only hear about how her career in marketing and advertising has ultimately enabled her into the role of MD at Club Med, an all too rare move for senior marketers, but we also have time to hear what her journey can teach other marketers – lots of great tips and advice from somebody who has excelled throughout her career.

Chuck in some chat around leadership, teaching, literature, international trade and Brexit and you have yourself a fascinating 45 minutes of podcast!

We caught up with the brilliant Julia Porter this week. She shares thoughts on how her roles within advertising, publishing, broadcast and media has helped her gather skills for later stages of this impressive career.

Alongside hearing what it is like to launch a start-up during lockdown, we talk to Julia about her other passions – Women in Business, diversity and equality, plus pet dogs!

Julia shares tips on networking (especially for those don’t naturally like to network) and other tales from her times at the likes of ITV, the Guardian, Getty, Thinkbox and latterly the Data Protection Network (DPN)

Inspiring stuff.

Where chemistry and data meet.

A fascinating chat with the highly experienced marketer, Tony Lamb. Tony not only shares his vast knowledge on data-led marketing and business, but his successes in the world of training. During 2020 and Covid-19 Tony has become one of the go-to people on how to not just run but excel at Zoom-based training and events.

We have the pleasure of chatting with Victoria this week. She shares he knowledge and passion for Client Experience in b2b marketing. She not only shares more on her roles at Capita (Head of Client Experience and now latterly Head of Insight and Analytics since we recorded our chat) and the role marketing has alongside other function such as B2B sales, but how her background in consumer marketing serves her well in these new roles.

When the student becomes the tutor.

We had the delight of chatting with Youvraj this week. Somebody both Shane and Steve got to know well during his time as a student of the IDM (famously alongside one of his sons) who they both taught.

A thoughtful and intelligent man, who shares his story - of how he has continued to learn and educate - himself but many others that he works with or get the chance to hear him speak at industry conferences.

A genuinely warming experience to hear Youvraj talk about his part, present and future (and share some excellent ideas on areas such as Machine Learning, AI and robotics along the way.

This week we had the pleasure of chatting with Lawrence Mitchell. A well known figure in not just the world of B2B marketing, where he spent a large chunk of his career, but more commonly these days in the world of wellbeing.

Lawrence is the Founder and CWO at RAW Energy, and former Chief Customer Officer of SumoSalad and Chief Marketing & Wellbeing Officer of RELX Risk & Analytics.

As we hear in this episode, after some health challenges in his early 20’s, Lawrence became aware of the power of food and lifestyle choices to not only heal the body and mind, but to build resilience and enable high performance.

He now helps coach and advise leaders, individuals and whole organisations on how to find their balance and equilibrium – an incredibly relevant and important focus for such changeable and stressful times.

Lawrence perfectly blends the two worlds – business and mindfulness and his thoughts and ideas are inspiring. We thoroughly enjoyed chatting with him, a session that leads on so neatly from our first episode of last week, where we talked about cultures and values.