We hear from Paul Cash, Rooster Punk front-man and all-round B2B marketing star. He shares thoughts on what storytelling means for brands and why B2B should see right now as the chance to think differently about how they communicate and stand out.

Thoughts from Shane and I on the past week of business and marketing, interviews from the brilliant Komal Helyer and Ruth Connor F IDM, plus great ideas from Jennie Holmes.

Thanks to them and the other contributors to an episode where we get practical on areas such as:

Free B2B software,

Business grants from tech giants

Email marketing

Data analysis

Customer journey mapping

Data audits

Marketing metrics that matter (now)

Propensity modeling

Custom audiences

Episode 2 - The one where Shane disagrees with Steve on storytelling!

A podcast where we cover three main topics - Leading The Way, Who's Winning and What We’re Doing Next, alongside the headline topic of what we have seen in the world of business and marketing in the past week.

Thoughts from us on what's happened in the past few days in marketing and the wider world of business:

Strategic Planning - It's all about contingency

Who's winning? - Which industries are doing well?

Top Tips - Balancing the workload

The week ahead - Where is the focus for us in the coming days