Mark Effinger, also known as Mr. Noots, has had a lifelong passion for neuroscience. Tragedy struck when he faced a health crisis and lost his wife to a painkiller overdose. Determined to make a difference, he founded Nootopia and now serves as the company's Chief Product Officer.With the help of the dedicated team at BiOptimizers and Nootopia, Mark is on a mission to create high-performance, experiential nutritional supplements that can reverse the effects of addiction and disease. Through his tireless efforts, Mark hopes to address these human conditions as effectively and healthily as possible, and he is committed to making a positive impact on the world and improving the lives of others.