Are you using social media for marketing your business? If so what are you trying to accomplish? Maybe you want to make people more aware of your brand, generate leads or make sales. What do you expect your social media ROI to be? A disconnect between effort and expectations is not unusual. In this show … Continue reading "Straight Talk About Social Media ROI"

Have you dreamed about buying a company or perhaps you’re thinking about making an acquisition to strengthen your existing business? Mackenzie and Company, a corporate strategy and finance consulting firm, believes that to buy a business you should be able to execute one or more of five strategies. Find out what they are and what … Continue reading "How Does a Pro Buy a Business?"

When did you start listening to podcasts? If you began within the last 3 years, Edison Research says you are one of more than 20 million people who are doing this at least once per month. There are many reasons why more than 57 million people in the United States listen now. In this What Works … Continue reading "Podcasting Grows As Local Leads Generator"

In 1995 Daniel Coleman, a psychologist and former science journalist for the New York Times claimed in a best selling book that emotional intelligence was the prominent ability deemed necessary to achieve superior performance in leaders. To him it mattered twice as much as technical expertise or IQ. So should you take an emotional intelligence … Continue reading "Why Take An Emotional Intelligence Test?"

Cincinnati is not an area that is growing its population like in the south and southwest that stoke small business activity. However, it is home to Queen City Angels, the second ranked group of angel investors in the United States by CB Insights. Forbes has named Ohio as the 11th best state for small business and … Continue reading "Which Shoulders Do Angel Investors Want To Sit On?"

If your businesses sales aren’t where you want them to be, it may because you don’t have any peak sales performers on your team. You have to stop hiring people with the wrong “stuff” and know how to get the most out of them. That’s the sage advice from my conversation with Tony Cole of … Continue reading "Peak Sales Performers Are Out There"

Would you believe that the sales pitch you’re using today may not be your best at generating sales? In a study conducted by the sales consulting company, Corporate Visions, more than 86% of the companies surveyed said they used sales pitches that were different than what they judged to be the most effective. So what … Continue reading "Where’s the Artist in Your Sales Pitch?"

In two years Cisco Systems estimates that 80 per cent of all consumer information on the internet will be in the form of video. Advances in technology recently have made it easier for people to watch live events, user generated videos, entertainment, and informational videos on any device. So if you’re in business, you ought … Continue reading "Using Video to Generate More Referrals"

All of us at one time or another have probably thought about creating a product or inventing a process to solve a problem. The United States Patent Office receives more than six hundred thousand applications for invention protection each year. Equally as great is the desire to police and protect existing patents.  Llitigation costs on the … Continue reading "Invention Protection from Preying Vultures"

U.S. employers know that increasing productivity and profitability is linked to the health of its employees. According to a study by the Society for Human Resource Management, at least 7 out of 10 American employers offer some form of employee health wellness program. This is up 21% since 2008. So what kind of wellness program should … Continue reading "Proven Health Wellness Program for Business"