What is the most effective method for selling? Many people swear by word of mouth selling. But like anything that has value, it requires a particular mindset and dedication to the process. Listen to a referral selling expert on why it pays to be more selfless and less selfish.   WHAT YOU’LL LEARN FROM BRENNAN … Continue reading "004 – Referral Selling is a Gold Mine"

People will do just about anything to avoid seeing or taking a call from a sales person today. Nevertheless, without sales there is no business. We’ll learn from Bob Rosselot, President of Strategic Advantage Training, an experienced salesperson, manager, and trainer, what works for getting more sales. What’s the psychology of selling today? How should … Continue reading "001-Selling to Reluctant Buyers"

On December 1, 2016, new overtime eligibility rules kick in. This will force every business to evaluate more carefully the contribution of its employees. What do you need to do to avoid bad hires? How can you get the most from your staff? Here are some timely tips from a human resources pro, Tom Johnson, … Continue reading "002-Turning Employees Into MVPS"

Owning your own business is an intoxicating goal for many. Making your own decisions and setting your own hours is appealing. For the hundreds of thousands of franchisees, dreams and results are not always the same. Listen to the story of an unlikely franchisee, Katie Fitzgerald of Floor Coverings International. Hear what she has learned … Continue reading "003-A Reluctant Franchisee’s Success Story"