What would Albert Einstein make of a world where his face is everywhere — and almost none of the quotes are his?

What Would They Think? is a fully AI-generated podcast that pairs history's greatest minds with the strangest corners of modern life. Each episode, one long-dead thinker walks straight into the 21st century and we ask: what would they actually make of it?

This episode: Einstein meets memes. Not just the ones with his face on them — though there are many, and most are wrong — but the whole ecosystem. The dopamine loops, the remix culture, the way a single image can circle the globe before breakfast. The man who explained the universe with thought experiments meets a culture that explains itself in reaction GIFs.

It's a collision that goes deeper than it looks. Einstein spent his life trying to make complex ideas simple without making them stupid. Memes do the same thing — sometimes brilliantly, usually not. He was famously wary of his own celebrity, baffled by how a physicist became a cultural mascot. He had no idea what was coming.

The production will grow. The format will evolve. We're building this in public, with AI, and we're committed to the journey.

Dead philosophers. Modern problems. Fully AI.

What Would They Think?

What would Steve Jobs think of a podcast that uses AI to resurrect history's greatest minds? Turns out, he'd have notes.

What Would They Think? is a fully AI-generated show that pairs history's most iconic figures with the strangest corners of modern life — and asks what they'd actually make of it all. Each episode, one long-dead thinker, rebel, or visionary walks straight into the 21st century: its obsessions, its absurdities, its contradictions. The collision is the point.

We launch with the man who helped put podcasts in our pockets in the first place. Steve Jobs — designer, storyteller, perfectionist, and the guy who once said he wished he could ask Aristotle about AI — gets to weigh in on the very medium he helped build. And, in a twist he might have appreciated, on us.

This is a show about history as a lens, not a lecture. It's smart without being academic, funny without being cheap, and built entirely with the AI tools it's interrogating. The production will grow. The format will evolve. We're at the beginning of something, and we know it.

Dead philosophers. Modern problems. Fully AI.

What Would They Think?

*Updated March 26