In this episode of Subscription Prescription, I sit down with Eric Roush, founder of New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn:

• Why your rebuild and churn rates are really a reflection of your acquisition messaging
• How to simplify onboarding to reinforce product expectations and build trust
• What “testing for incrementality” actually means and how to do it right
• Why integrated marketing teams outperform siloed ones
• The future of retention strategy in an AI-driven world

If you care about lifetime value, churn, or building a brand that actually retains customers — this is a must-watch conversation.

🎧 Listen on the podcast: Subscription Prescription
💡 Learn more about Eric’s work: https://www.newstandardco.com/
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