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Ash and Kane give their thoughts and opinions on the current state of podcasting. They discuss the increase in listenership, the best ways to ensure you rank highly as well as the opportunities available in the podcasting space right now.

KEY TAKEAWAYS

• There are approximately 14k active podcasters right now, which is a comparatively low number to other forms of media.
• The combination of low competition and new tools that can be utilised makes now the perfect time to start a podcast.
• There hasn’t been an increase in active podcasting since 2020 but there are more listeners than ever.
• As well as SEO, total episodes and upload frequency help your show rank higher.
• Generally, business people tend to lean towards the Apple app for listening yet new listeners are often on Spotify.

BEST MOMENTS

"Podcasting, right now is probably the best time to get into it”

“Now you don’t have to convince people what a podcast is”

“Search is a big thing when it comes to ranking highly”

“People genuinely don’t know Apple podcasts exist which is wild to me”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]