Clifford Taylor IV has become the blueprint for what it looks like to be an Athlete creator. From playing football at the University of Florida alongside the likes of Kyle Pitts, Kadarius Toney, and more, Taylor quickly realized he had a talent for story telling, which has allowed him to amass over 1.6 Million followers across Tik Tok, Instagram, and Youtube.

We caught up with Taylor to discuss his journey from the playing field, to the creator economy that has allowed him to work with some of the largest brands in the world and alongside some of the biggest athletes & creators in the industry.

We touched on his time working in the corporate space winning a Super Bowl with Odell Beckham Jr. and the Rams, as well as working for the NBA and having the opportunity to cover the NBA finals, a childhood dream manifested.

Clifford then shared the reasoning behind his departure from the coorporate world, and into the current era of his life as a one man media platform that is responsible for two of the most viral memes on social media over the last few years.

We get to the bottom of the inspiration behind the "A win in a win" sound, as well as the "Lakers need a Center" which still is making its rounds on the internet today! We then get to the fun stuff, and discuss some of the reasons why content creation is one of the fastest growing industries today. Due to the amount of money brands are pouring into campaigns and influencer budgets, we talk some financials that will have you with a new found respect for some of your favorite creators!

All in all this was an insightful conversation that will change the way you look at the modern day athlete forever! Don't forget to subscribe to the show, and leave a comment if you enjoy this conversation!