What's in Your Data?

This week, Daniel is joined by Tim Sidor, our Global Name guru here at Melissa! They talk all about name verification, name parsing and name standardization - like how different international name parsing differs from US naming conventions, country naming rules and how strict or lax some can be, and some of the challenges that come up with cross-border and international name verification.

Leave a comment or email us at [email protected] if you want to add to the conversation or send us your name records to see if we can help you parse them out!

Daniel sits down with one of our data matching and data deduplication experts, Aria Ushani! Learn about how Melissa MatchUp uses fuzzy matching, survivorship rules, householding, proximity matching and international diacritic equivalents to create a single golden record. They also discuss some real-world benefits of using data deduplication software and why duplicate records might enter a database and need to be deduplicated.

Leave a comment or email us at [email protected] if you want to add to the conversation or send us your records to see if you can stump us with our data matching challenge!

In this episode of "What's In Your Data?", we delve into common data ingestion challenges that can lead to data indigestion. Join me as I explore how improper data handling during the ingestion process can cause significant issues for your databases and CRMs. I'll discuss various data types—such as addresses, emails, and phone numbers—highlighting critical validation and verification techniques to ensure data integrity. We'll also touch on the importance of data governance, deduplication, and the role of data stewards in maintaining high-quality data. Tune in to learn actionable strategies to prevent ingestion pitfalls, enhance your data quality, and foster stronger relationships with your customers.

It’s spooky season! Daniel and Anna talk about all sorts of spooky address

errors like why maps show roads or buildings that don’t exist, trap streets and paper towns (invented places on maps that were added as copyright traps), unformed legal roads, and superstition-based missing addresses. They also chat about phantom addresses and ghost accounts in digital platforms, like names that have been put in incorrectly or outdated map data missing crucial updates. Then, they discuss how to fix phantom addresses in databases and how to prevent ghost accounts with address cleansing to catch renamed streets, ZIP Code changes, and much more.

Want to add anything to our spooky address conversation? Leave a comment or email us at [email protected].

What happens behind the scenes of global address verification? Daniel Le sits down with Admound Chou to discuss global postal authorities, international address standards and worldwide address validation. Explore USPS, Royal Mail, Deutsche Post, La Poste CEDEX, Canada Post, BFPO, APO/FPO/DPO and unique ZIP codes, along with common address data quality issues and how Melissa uses authoritative postal datasets, address cleansing, normalization and validation to improve global deliverability. Have any thoughts you want to share? Email us at [email protected]

Today’s episode is all about real-time address verification! Address

autocomplete is essential for delivery accuracy and how to prevent misdeliveries in ecommerce. But not all address autocomplete software is created equal. Daniel and Anna talk about the best address autocomplete for online stores to reduce shipping errors (which includes global transliteration address tools and verified addresses, along with auto-filling address fields), and how easy it is to integrate with APIs into webforms and other programs.

Melissa address autocomplete even goes a step further: Melissa Verified is a program that gives you and your customers peace of mind that your data is verified and accurate at every checkout. Find the program and perks here: https://www.melissa.com/verified-by-melissa-

program.

If you have any other thoughts about address autocomplete, leave a comment or email us at [email protected].

In this episode of What's in Your Data?, I delve into the intricate world of postal certifications and their importance for data accuracy. Join me as I explore how certifications like CASS and DPV from the United States Postal Service ensure that your address data is not only valid but also deliverable. I discuss the rigorous testing processes involved and the significance of continuous education in maintaining certification. Additionally, I touch on the benefits of using certified data quality tools, including reduced mailing costs and improved deliverability. Whether you're a logistics provider or a marketing operations manager, understanding these certifications can enhance your data quality and operational efficiency. Tune in to stay informed and elevate your data management practices.

Daniel Le and Anna Cheong sit down with Lauren Sveen, Melissa's VP of

Sales, to discuss her 20-year journey with the company, leading global sales teams and the evolving role of data quality in solving enterprise data challenges. They explore how trusted data, address verification, email verification, phone verification, data enrichment, and maintaining accurate, complete and current customer records help organizations improve

business efficiency and make better data-driven decisions. Lauren also shares insights on AI and reference data, innovation driven by customer needs, security and compliance (including SOC 2, GDPR, FedRAMP, HIPAA and Melissa's ISO certification) and how authoritative data from sources like USPS, Canada Post, Royal Mail and Deutsche Post empowers modern businesses. Plus, she talks about work-life balance, family, travel and recognizing the real-world impact of data in everyday consumer experiences. Have any thoughts you'd like to share? Email us at [email protected].

Daniel and Anna are joined by Melissa Solutions Engineer, John Dematteo to talk about all things CRM data cleansing! They discuss how data quality tools like address verification, address autocomplete, phone verification and email verification keep data clean during data onboarding, from mom-and-pop shops all the way to enterprise level businesses. Then, they get into the nitty gritty about Clean Suite for Salesforce - a powerful set of Salesforce data cleansing tools, including the new Salesforce NCOA integration, and how it keeps records current by updating the addresses of people who have moved.

If you liked this and want to see John talk more about what he’s passionate about, sign up for our free Clean Suite for Salesforce webinar (https://info.melissa.com/clean-suite-for-salesforce-webinar-data-quality-solutions-with-melissa), where we’re chatting more in depth about NCOA and how it works in our integration.

Questions and comments? Email us at [email protected].

Daniel Le and Anna Cheong sit down with Roxanne Johnson, Melissa’s

Compliance Officer and Product Manager, to discuss data quality, compliance management and trusted data. Roxanne explains how certifications like FedRAMP, SOC 2 and ISO 27001 support data security, secure data handling and compliance policies while helping Melissa remain a trusted source of truth for customers. They cover managing regulatory changes, AI security risks, protected data and continuous monitoring to maintain strong security standards.

The episode also explores challenges in address data management, including data inconsistencies, duplicate data, outdated data and data updates across USPS data, Census data, and official data sources. Roxanne discusses how Melissa’s ZipInfo product uses data validation, data synchronization and standardized data display standards to support use cases like emergency response planning, healthcare analysis, retail site selection, logistics planning, congressional district mapping and targeted marketing. You’ll see why accurate, current and complete data is essential for better decisions and continuous improvement by the end of the episode! Want a way to contact us? Email us at [email protected].