What's in Your Data?

Choosing a car isn’t random - you weigh needs like fuel type, seating, budget, features and brand. Businesses do the same thing with customer segmentation: just like personal buying decisions, they use data segmentation, marketing segmentation and audience segmentation to turn “one size fits all” into more personalized, targeted marketing. Listen in as Daniel and Anna break down how companies apply demographic, behavioral and location-based segmentation (like ZIP code and radius targeting) to improve precision marketing, reduce waste and build more relevant customer outreach across B2C and B2B. They also touch on firmographic and business segmentation using attributes like company size, job title and sales volume. Ultimately, better data leads to better targeting, stronger engagement and improved marketing ROI. Have thoughts or questions? Email us at [email protected].

Daniel and Anna break down how to choose an address verification provider and what matters in address verification and address validation across logistics, finance and customer data. Clean data helps reduce shipping errors and improve delivery accuracy. They introduce the AEI framework: Accuracy, Experience, Implementation - covering global address verification, USPS address verification, CASS certified address verification and the core differences in validation vs. verification, address data sources and address accuracy. If you're evaluating providers or just trying to avoid bad data, this is a good place to start. Have thoughts or questions? Email us at [email protected].

Daniel and Anna sit down with Melissa’s Research and Development Director in our Seattle office Philip Ljubicich to talk about the nitty gritty when it comes to figuring out address data. They get into the nuances of standardizing addresses like how to go about capturing the user’s intent when they enter addresses, how to utilize new tools as they come out

(such as AI) to get better and faster results, and how human context is crucial to creating the best, most accurate address engine. We’d love to hear your thoughts! Email us at [email protected].

This episode, Daniel and Anna get into the nitty gritty of global address verification. They talk about US vs global address formats, chat about international address components, and discuss some global addressing challenges like how to handle non-Latin characters in addresses and right-to-left address formatting. Have any thoughts about international address verification you want to share? Email us at [email protected].

For episode 8, we’re diving into AI! Daniel and Anna have a candid and important conversation with Bob Stanley, Senior Director of Special Projects at Melissa, about the importance of AI and data quality, and how crucial clean data for AI is. Bob also explains different ways that AI might help you, AI deployment strategies, AI in business operations, AI best practices for organizations, and how Melissa has found success with AI. Want to add to our AI discussion? Email us at [email protected]

In this episode of What's in Your Data?, I delve into the crucial topic of data backup and its importance. Join me as I explore various aspects of backing up your data, including the types of backups—hot, warm, and cold—and how each can protect against human, software, and hardware errors. I'll share practical examples from my experience, emphasizing the need for frequent backups and the right storage mediums. Additionally, I discuss how to validate your backups to ensure they are reliable and secure. This episode serves as a reminder that having a solid backup strategy can save you from potential data disasters. Don't wait for a crisis—tune in and learn how to protect your valuable information today!

Daniel and Anna chat with Joseph Vertido, Director of Product Development at Melissa who’s passionate about working with data—he’s been doing it for 18 years! Get a behind the scenes glimpse of how Melissa defines data problems, how we go about solving these problems, and how these efforts can extend to all sorts of different data sets AND out of the box problems. Let us know what you found interesting! Email us at [email protected].

In this episode, Daniel and Anna tackle electronic identity verification, or eIDV. They talk about what it is, the benefits of having eIDV processes, how eIDV compares to a funnel, and how you can use eIDV not only to verify customers, but businesses you want to work with as well. Plus, learn about the difference between static and active eIDV, and why you might want to make sure your provider is using active eIDV.

Want to get in touch? Email us at [email protected].

Think about your data differently! What’s In Your Data is a biweekly podcast

where Daniel Kha Le and Anna Cheong chat about data quality and what you can do with clean, standardized data past mailing and delivery.

We’d love to hear from you! Email us at [email protected] or connect with us on LinkedIn.

A phone book that pays you money?! It’s a little more than that. Daniel and Anna talk about CRMs and the importance of having clean, accurate data to help you boost both customer experience and business efficiency. They also give you tips on what kind of tools you’ll want to look for to ensure that accurate data. Want to get in touch? Email us at [email protected].