Think about your data differently! What’s In Your Data is a biweekly podcast

where Daniel Kha Le and Anna Cheong chat about data quality and what you can do with clean, standardized data past mailing and delivery.

We’d love to hear from you! Email us at [email protected] or connect with us on LinkedIn.

A phone book that pays you money?! It’s a little more than that. Daniel and Anna talk about CRMs and the importance of having clean, accurate data to help you boost both customer experience and business efficiency. They also give you tips on what kind of tools you’ll want to look for to ensure that accurate data. Want to get in touch? Email us at [email protected].

Daniel and Anna spend some time chatting about ZIP Codes. They break down ZIP Codes by number, give some fun facts (thank you Mr. ZIP!), and finally talk about how ZIP Codes can help your business with research, demographics and expansion. Want to get in touch? Email us at [email protected].

Ever thought about just how much data car dealerships deal with every day? Daniel and Anna are joined by Savannah Witham, a software engineer here at Melissa who got her start in data building sales dashboards for car dealerships. Listen to their conversation about the chaos of dealership data and some of the ways it could be better with data quality.

Want to get in touch? Email us at [email protected].

Daniel and Anna chat about the differences between validation and verification. They break down the components of a U.S. address, why you want to make sure your addresses are both validated AND verified, and different certifications address validation/verification providers can have.

Check out our address formats page at https://www.melissa.com/data-coverage. Want to get in touch? Email us at [email protected].

Join Daniel and Anna as they discuss the 1-10-100 rule and how that can affect your bottom line. They also chat about data quality audits, when might be a good time to do one, and some of the things to look out for when ingesting new contact data.

Want to get in touch? Email us at [email protected].

Daniel and Anna talk about the foundational pillars of data quality and some of the issues that can arise from not having good data quality. They also have fun with acronyms — some well known and others made up on the fly.

Do you have a favorite data quality acronym? Email us at [email protected] to let us know about that or anything else related to data!

Santa and his Chief Elf Officer stop by the studio to chat with Daniel and Anna about switching the naughty and nice list from paper to digital. Hear how it’s made all the difference for efficiency and stress-free delivery. Want to get in touch? Email us at [email protected].