What’s Kenner French Thinking!

What’s Kenner French Thinking!

By R. Kenner French and VastSolutionsGroup.comBusinessEntrepreneurship
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What’s Kenner French Thinking! episodes

  • Using AI Cuts Your Taxes!

    R. Kenner French introduces a major discussion around the newly passed tax bill and its significant implications for business owners, particularly those within the Vast Vault and Vast Solutions Group community. He emphasizes that this legislation presents a major opportunity for entrepreneurs to legally, ethically, and strategically reduce their tax liabilities—especially those leveraging innovation and artificial intelligence in their businesses. With decades of experience in tax strategy, finance, and AI-driven solutions, Kenner frames the conversation as a practical, “quick and dirty” breakdown aimed at helping business owners save real money.


    A central focus of the presentation is the expanded and simplified access to Research & Development (R&D) tax credits at both the federal and state levels. The new tax bill broadens eligibility, making it easier for more entrepreneurs—particularly those using tools like ChatGPT, Gemini, or other AI platforms—to qualify. Kenner stresses that many business owners are unknowingly leaving money on the table, even though tax credits are often more powerful than deductions due to their dollar-for-dollar impact. He encourages business owners to assess their eligibility through resources like TaxCreditIntel.com and to seek knowledgeable advisors if their current tax professionals are unfamiliar with R&D credits.


    The return of 100% bonus depreciation is also highlighted as a major win for business owners. Under the new rules, qualifying assets can be fully depreciated in the year they are placed into service, rather than over several years. This expanded depreciation benefit applies to a broader range of assets, making it particularly valuable for entrepreneurs making large equipment or vehicle purchases. Kenner notes that when paired with Section 179 deductions, these tools allow business owners to accelerate deductions and strategically reduce taxable income in high-liability years.


    Beyond individual tax provisions, Kenner underscores the broader value of being part of the Vast Vault community. He encourages members to actively use the available resources—ranging from tax strategy and asset protection to estate planning, deal funding, and high-net-worth networking. Ultimately, Kenner concludes that while the full impact of the tax bill will unfold over time, it is clearly a positive development for business owners—especially those embracing innovation, AI, and strategic planning to build long-term wealth and reduce taxes responsibly.


    Takeaways

    • The new tax bill offers significant savings for business owners.

    • R&D tax credits are now more accessible than ever.

    • Immediate expensing allows businesses to save on taxes sooner.

    • Bonus depreciation enables full deduction of asset purchases in the year of service.

    • Simplified accounting regulations will ease the burden on small businesses.

    • Engaging with tax providers is crucial for maximizing benefits.

    • Artificial intelligence can aid in tax planning and liability reduction.

    • The community at Vass Solutions Group provides valuable resources for business owners.

    • Understanding the tax bill early can lead to better financial planning.

    • Overall, the new tax bill is favorable for business owners.


    Sound Bites

    • This is big.

    • It's a huge deal.

    • We're here to help you.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & suppoting.

    19 min
  • Tell The Right Business Story!

    The conversation features R. Kenner French interviewing Jim MacLennan, a seasoned product strategist, consultant, and venture capital professional. The discussion centers on helping entrepreneurs and business owners put money in their pockets by improving how they communicate their ideas, especially when pitching to investors, partners, or customers. Jim emphasizes that many founders fail not because of bad ideas, but because they tell their story the wrong way—often leading with the least compelling part of their business instead of what truly creates value.


    Drawing from his background in corporate IT, consulting, venture capital, and product strategy, Jim explains that one of the biggest mistakes founders make is falling in love with their product rather than validating it with customers. He stresses the importance of understanding the customer’s real needs and confirming that the product will actually sell before aggressively seeking funding. Instead, Jim advocates for focused, incremental growth—such as hiring one salesperson and proving traction before scaling.


    The conversation then shifts to operating businesses and solopreneurs looking to take their companies to the next level. Jim highlights that growth requires different conversations depending on the audience—investors, partners, or distribution channels all care about different things. Entrepreneurs must tailor their message to match the “currency” of their audience, whether that is scalability, revenue potential, or strategic fit. Successful growth depends on understanding who you’re talking to and aligning your story with their priorities rather than leading with your own agenda.


    Jim also shares the personal motivation behind launching his own purpose-driven community and venture initiative, Talking Tree Ventures. Inspired by his desire to make a better world for his grandchildren, he chose to focus on forestry, forest restoration, and fire management—an underfunded but impactful niche within sustainability. By combining his digital technology and business expertise with environmental impact, Jim aims to build a community of entrepreneurs and investors and eventually launch a venture fund focused on direct impact investments in this space.


    Finally, Jim introduces an upcoming offering called the Impact Planner, a structured financial and strategic framework designed to help founders clearly articulate their business story through a realistic three-to-five-year P&L projection. The process not only strengthens investor pitches but also improves internal clarity around growth, costs, and execution. The episode concludes with contact details and a reminder that strong storytelling, focused strategy, and aligned purpose are key drivers of entrepreneurial success.


    Takeaways

    • Storytelling is crucial for effective pitches.

    • Understanding your customer is key to success.

    • Avoid leading with your product; focus on the audience's needs.

    • Building a community can provide purpose and direction.

    • Leverage technology and AI to enhance business operations.

    • Niche down your focus for greater impact.

    • Utilize platforms like LinkedIn for community building.

    • Feedback is essential for refining new tools and strategies.

    • Engagement with investors requires clear communication of value.


    Sound Bites

    • It's all about storytelling.

    • It's all tip of the pencil.

    • AI is force multiplying.

    • Free is a good word.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    23 min
  • Organized Books, Bigger Real Estate Profits!

    R. Kenner French opens the presentation by addressing how many real estate entrepreneurs feel unorganized and overwhelmed by bookkeeping. He explains that proper bookkeeping is a foundation for wealth, not a boring task to avoid. He introduces VastSolutionsGroup.com, a Vast Asset Defense company combining tax, AI, and asset protection expertise. Kenner shares his background as a three-time author and long-time manager to establish credibility.


    He highlights the importance of bookkeeping basics, especially for real estate agents and investors who make up 93% of their clients. Clean books improve financial clarity, tax preparation, and rate-of-return analysis. Proper expense management helps investors decide whether to keep or exit certain deals. Bookkeeping also supports asset protection and enhances business structure.


    The first major tip is keeping business and personal finances completely separate. Separate accounts and credit cards protect business owners from lawsuits and strengthen legal barriers between assets. Real estate investors are often targeted, so separation is essential for liability defense. Mixing funds makes it easier for plaintiffs to attack all assets in a legal dispute.


    Kenner then emphasizes tracking expenses diligently and using bookkeeping software instead of manual methods. He introduces VastBookie.ai, an AI tool that automates expense categorization and reconciliation. Many clients save money because AI replaces or reduces the need for bookkeepers. Regardless of the software chosen, automation improves accuracy and saves valuable time.


    The final tips include maintaining organized digital records and reviewing books regularly. Cloud storage, labeled folders, and consistent backups ensure data is never lost. Monthly or quarterly reviews help owners spot trends and make smarter decisions. Kenner concludes by reminding viewers that bookkeeping is the financial foundation of their wealth and invites them to explore resources at VastSolutionsGroup.com.


    Takeaways

    • Bookkeeping is essential for business success.

    • Separate personal and business finances to lower liability.

    • Diligently track expenses for better asset protection.

    • Utilize bookkeeping software to save time and money.

    • Maintain organized records for easier access and review.

    • Review financial records regularly to identify trends.

    • Good bookkeeping supports efficient tax preparation.

    • Organized bookkeeping enhances overall business management.

    • Investors should prioritize bookkeeping as a foundation.

    • Utilizing technology can simplify bookkeeping tasks.


    Sound Bites

    • Review your books on a quarterly basis.

    • You’ll be glad you’re organized.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    14 min
  • Profits With Purpose That Scale!

    R. Kenner French sits down with business strategist Laurel Pendle to talk about what really makes small businesses thrive—especially solopreneurs, real estate investors, and service-based owners. Right away, Laurel emphasizes that before any big leap, you need a clear strategy and the right leadership mindset. She shares a case study about a healthcare company that was scaling too fast without structure; by helping them clarify their internal systems, focus on the right clients, and implement relationship marketing, she helped them stop chasing the wrong accounts and double down on the ones that truly drove profit.


    Laurel explains that her work spans the full business life cycle: from executives leaving the W-2 world and turning passion projects into real businesses, to growth-stage companies trying to scale, all the way to owners planning their exit or legacy handoff. She pushes owners to define their goals, understand their competitors, and build a real business and marketing plan before chasing investors or throwing money at ads. For her, success isn’t just about revenue—it’s about building a sustainable, values-driven company that serves clients, employees, and community.


    They also dive into relationship-based marketing and the power of genuine connection. Laurel and Kenner agree that too many people treat prospects like numbers and push a pitch in the first five seconds after connecting online. Laurel’s approach is the opposite: build trust, study what others are doing, look for collaboration, and let relationships drive business—not cold selling. She underscores that a website without SEO, content, and cross-promotion is just an expensive ghost town.


    Finally, the two talk about AI, business automation, and Laurel’s work as a contributing author in The Art of Connection book series. She considers herself an early adopter of technology and uses AI heavily for efficiency, analysis, and admin, but insists it can’t replace human leadership, strategy, or authentic voice—especially for things like book writing. Her contributions to The Art of Connection focus on abundance, gratitude, and heart-centered leadership, and the project itself has become both an international bestseller and a curated community of like-minded business owners. Laurel closes by circling back to her core message: when you align profit with purpose, prioritize human connection, and pair that with solid strategy and smart use of tools like AI, you don’t just grow a business—you build a legacy.


    Takeaways

    • Having a strategy before you leap is essential in business.

    • Mindset for leadership is crucial for business success.

    • Outsourcing can help small business owners focus on growth.

    • Aligning profits with purpose is key to sustainable success.

    • Marketing should be consistent and targeted to the right audience.

    • Human connection is vital for retaining employees and clients.

    • Technology and AI can enhance business operations but should not replace human interaction.

    • A compelling online presence is necessary for attracting clients.

    • Creating a legacy through business is important for long-term impact.

    • Leadership skills are essential for guiding teams and fostering collaboration.


    Sound Bites

    • Aligning profits with purpose is essential.

    • You can't be everything to everyone.

    • Don't jump into all those different platforms.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!


    39 min
  • AI Gives Investors Unfair Advantages!

    R. Kenner French and Liliana Falconer set the stage for a deep dive into multiple real estate sectors: multifamily, commercial finance, commercial properties, tiny homes, and hard money lending. Their shared excitement emphasizes that this event is designed to provide massive value to business owners, investors, and entrepreneurs who want real, practical knowledge they can apply.


    One of the most anticipated guests is Dr. Erin Hudson, known for pioneering tiny home investments using repurposed shipping containers. Kenner highlights how investors can buy these affordable units and generate significant cashflow, while Liliana shares her personal connection to tiny or mobile living through her own school bus–to–RV conversion years ago. Their exchange underscores the growing popularity and profitability of small-space living as a viable real estate strategy.



    The discussion praises Jake’s combination of youth, hunger, and new ideas, backstopped by a legacy of expertise from his father. Liliana notes the powerful balance between a seasoned perspective and a fresh set of eyes—making his session valuable for both new and experienced investors looking to understand private lending options that many never explore.


    The expo also features veteran financier Harvey Goldberg, described as a pioneer in commercial finance who excels at simplifying complex topics like CMBS, bridge loans, and life insurance–based lending. Liliana stresses that attendees should actively use the chat to ask questions during his talk. Following Harvey is Keith Andrews, an expert at uncovering “hidden” commercial properties that aren’t publicly listed. Kenner explains that expanding the deal universe—say from 100 to 150 properties—dramatically increases the odds of finding superior investments, and Keith reveals exactly how to do that.


    Kenner and Liliana wrap the introduction by reminding attendees that this expo isn’t just about information—it’s about community. Vast Solutions Group offers a network of entrepreneurs, solopreneurs, and investors who can support each other, especially those who often feel isolated in business. They encourage participants to submit questions, engage in the chat, and take advantage of the expertise being shared. The message is simple: buckle up, absorb as much as possible, and know that VastSolutionsGroup.com is here to help entrepreneurs grow smarter, stronger, and more connected.


    Takeaways

    • This is the greatest webinar of all time.

    • The Vast Cast is packed with valuable information.

    • Tiny homes can be profitable investments.

    • Hard money loans are available for commercial properties.

    • There are private money options for financing.

    • Understanding commercial property financing is crucial.

    • Expert speakers will provide valuable insights.

    • Hidden commercial real estate opportunities exist.

    • Community support is vital for entrepreneurs.

    • Get ready to absorb a lot of information.


    Sound Bites

    • makes them really easy

    • tremendous value

    • we're here for you


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    8 min
  • Protect More, Pay Less Taxes!

    R. Kenner French of VastSolutionsGroup.com introduces a comprehensive presentation on asset protection, tax mitigation, and estate planning for real estate investors. The company, founded in 1969, specializes in tax, finance, AI-driven strategies, and real estate-focused planning. Kenner emphasizes that most of their clients are real estate investors seeking to lower tax liability, protect assets, and structure their financial world more intelligently.


    Kenner stresses that what you keep matters more than what you make, and most investors lose unnecessary money to taxes due to poor planning. Strategies include maximizing deductions, projecting tax liability before year-end, deferring income using tools like 453A, and leveraging tax-advantaged accounts such as SEPs and Solo 401(k)s. VastSolutionsGroup.com uses its own AI model “Einstein” to analyze tax scenarios, reduce liabilities, and stay ahead of rapidly changing federal and state tax regulations.


    He highlights the importance of wills, trusts, and early estate planning to ensure smooth transitions, minimize estate taxes, and avoid family conflict. Proper planning protects heirs, safeguards wealth, and prevents assets from being lost due to lawsuits, probate complications, or poor documentation. Kenner shares personal reflections about wanting his family to be protected and underscores how early trust planning can save beneficiaries significant taxes and emotional strain.


    The presentation closes by outlining the company’s unique blend of artificial intelligence, real estate expertise, financing capabilities, and national reach. With tools like the VastBookie.ai free bookkeeping system, AI-driven tax strategies, customized planning, and the Vast Vault community, the firm offers end-to-end support for investors. Their “Vast Cares” service model ensures responsiveness and guidance for business owners seeking to scale safely and strategically.


    Takeaways

    • Asset protection is crucial for real estate investors to limit liability.

    • A well-structured asset protection plan makes it harder for lawsuits to succeed.

    • Diversification is a key principle in effective asset protection.

    • Maximizing deductions can significantly impact take-home income.

    • Proactive tax planning can help investors manage their liabilities better.

    • Understanding tax regulations is essential for real estate investors.

    • Wills and trusts are important for effective estate planning.

    • Estate planning should be done early to avoid complications later.

    • Leveraging technology can enhance asset protection and tax strategies.

    • Consulting with professionals is vital for tailored financial planning.


    Sound Bites

    • You're in the right place.

    • Maximize your deductions.

    • The quicker you do it, the better off you are.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    20 min
  • Inside the Ultimate Wealth Blueprint!

    The interview opens with R. Kenner French introducing Mark Miller—known as “The Money Man”—a veteran business financial consultant who began his career with IDS American Express. Over the years, Mark built deep relationships within the institutional or “smart money” side of finance, eventually partnering with Brad Hilton, grandson of Conrad Hilton, to form Hilton Tax and Wealth Advisors. Their mission: bring advanced wealth-building strategies typically reserved for the ultra-wealthy down to Main Street investors.


    Mark explains the history of the family office, a concept that began with the Rockefellers as a way to unify advisors and centralize wealth management. Over time, family offices evolved into multi-family offices and, now, virtual family offices, which outsource top talent rather than hiring a large internal staff. This approach allows wealthy families—typically those with $20M+ net worth—to access the best attorneys, CPAs, tax strategists, and financial minds regardless of geography. Technology such as Zoom and AI further enhances this model.


    A major issue Mark highlights is the chaos that occurs when clients work with multiple advisors who don’t communicate—or worse, argue with each other. The family office model solves this by ensuring every professional works as one cohesive team toward the client’s goals.


    The discussion then shifts to the three biggest challenges families face inside a family office: hiring the right people, succession planning, and tax mitigation. Mark emphasizes the growing importance of involving spouses and younger heirs early so that transitions don’t create conflict. Both he and Kenner agree communication—not just among advisors, but between family members—is the biggest determinant of long-term success.


    Finally, Mark identifies advanced tax mitigation as perhaps the most powerful wealth accelerator. Many wealthy families legally reach zero-tax brackets by using sophisticated strategies most people never hear about. Creating a formalized tax plan—side-by-side with one’s business and life plan—is essential. The conversation closes with Mark stressing that the wealthiest prioritize safety first, building a strong foundation before seeking returns. He invites listeners to connect via HiltonWealth.com or read his book Hilton Wealth: How to Invest Like an American Dynasty to learn these strategies firsthand.


    Takeaways

    • Mark Miller is a financial consultant with extensive experience in wealth management.

    • Family offices originated from the Rockefellers to streamline financial management.

    • Virtual family offices offer access to top-tier financial advisors regardless of location.

    • Succession planning is a complex process that requires good communication among family members.

    • Tax mitigation is crucial for wealth building and can save significant amounts of money.

    • Advanced tax strategies are often inaccessible to those outside of family offices.

    • AI can enhance efficiency in financial consulting and decision-making.

    • Involving spouses in financial discussions is essential for cohesive family planning.

    • The wealthiest individuals prioritize safety in their investment strategies.

    • Access to advanced financial strategies should be made available to a broader audience.


    Sound Bites

    • Succession planning is very complex.

    • We need your spouse involved. It only makes sense.

    • There's got to be something more in tax mitigation.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    27 min
  • Asset Protection Engineered To Endure!

    R. Kenner French from VastSolutionsGroup.com hosts a session to welcome clients to their registered agent services and explain why this “small” detail is actually a critical part of asset protection, especially for real estate investors and entrepreneurs. He shares a bit of the firm’s history (founded in 1969, he joined in 2006) and emphasizes their focus on tax, finance, and artificial intelligence for entrepreneurs. It's operates in nearly every state through partnerships and offices, allowing clients to use their addresses and stay compliant while protecting their assets.


    He explains what a registered agent is in very simple terms: it’s the party that “stands up for the company.” A registered agent receives legal, state, and federal notices on behalf of the business, maintains a compliant address, and helps prevent lapses that could expose the owner to lawsuits. Kenner stresses that failure to maintain a proper registered agent can lead to piercing the corporate veil—meaning litigants can reach not only that LLC’s assets but potentially other entities and personal assets. Their service also provides anonymity, a physical business mailbox, and help with managing important documents and notices.


    Kenner then introduces the broader VastSolutionsGroup.com team and ecosystem. They work alongside attorneys like Bob Bluhm and the Asset Defense Team. He highlights their private “Einstein” system and the Vast Vault community, a paid membership that gives entrepreneurs access to expert content, daily audios, collaboration, and resources from high-profile figures. The community is meant to give solopreneurs and real estate investors a place to learn strategies, share experiences, and stay on the cutting edge of tax, finance, and AI.


    Throughout the Q&A, Kenner answers practical questions: why you usually shouldn’t be your own registered agent, what happens if you don’t pay and service lapses, and how RA fees typically range. He also touches on asset protection structure—such as the idea of using one LLC per property to silo risk, while reminding everyone to confirm their specific structure with their own attorney or with their partners at Asset Defense Team.


    Finally, Kenner outlines additional services offered: tax strategy, tax preparation, bookkeeping, real estate and business financing through relationships with hundreds of banks, AI and business automation, qualified plans, 401(k)/IRA rollovers into real estate-focused structures, and defined benefit plans for significant tax savings.


    Takeaways

    • Registered agent services are crucial for asset protection.

    • A lapse in registered agent service can lead to significant losses.

    • The Vast Vault community offers valuable resources for entrepreneurs.

    • Properly structured LLCs can help protect assets from lawsuits.

    • Tax strategies can significantly reduce financial burdens.

    • Collaboration within the community enhances business success.

    • Anonymity provided by registered agents protects personal assets.

    • Compliance with state regulations is essential for business integrity.

    • Expert advice is available for navigating complex financial situations.

    • Continuous improvement based on client feedback drives service excellence.


    Sound Bites

    • It's a huge pleasure to be here.

    • Your registered agent represents your business.

    • Don't let a lapse in service cost you everything.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    44 min
  • Press Releases That Print Profit!

    The episode features R. Kenner French interviewing Mickie Kennedy, founder of eReleases, about why press releases are one of the most underrated, high-ROI tools for entrepreneurs. Mickie shares how he started in 1998 by shifting from faxing press releases to emailing them when journalists began asking for email delivery. Over time, PR Newswire noticed eReleases’ focus on small businesses, startups, authors, and speakers—people traditional PR sales teams ignored because of their smaller budgets. This led to a partnership that allows Mickie’s clients to access national distribution over PR Newswire at a fraction of the usual $1,700+ cost.


    A major theme is that not all press releases are created equal. Mickie emphasizes that only about 3% of releases generate real “earned media” (unique articles written by journalists). The mistake many people make is using AI not just to write their press release, but to decide what the release should be about—leading to generic, unnewsworthy topics. Instead, Mickie urges entrepreneurs to think like journalists: focus on what is truly newsworthy, look for contrarian angles, and build stories rather than feature lists. Adding a compelling use case, meaningful data points, and strong quotes can turn a dry announcement into a story journalists want to tell.


    Mickie also explains how PR supports SEO and long-term brand positioning. Even when links are “nofollow,” Google can infer authority when respected outlets mention a company, and clients often see their search rankings spike after major coverage. Beyond rankings, customers who discover a business through an article tend to be higher quality and more loyal, because a journalist’s coverage acts as a trust signal rather than a sales pitch. Reusing that coverage—on websites, social media, newsletters, and sales funnels—can boost conversions and even reduce churn because existing customers feel reassured they’re with a credible, forward-moving company.


    Finally, Mickie talks about becoming a thought leader through consistent PR and smart media relationships. He highlights Clutch.co as a standout case study: by running frequent, well-designed industry surveys and issuing press releases around them, they earned coverage across many verticals, built massive authority, and eventually became the go-to expert that media outlets proactively contact. The big takeaway: entrepreneurs who treat PR as a strategic, story-driven, long-term channel—not a one-off tactic—can unlock outsized visibility, credibility, and business value compared to relying on paid ads alone.


    Takeaways

    • Press releases are a cost-effective way to gain media exposure.

    • The ROI on press releases can be significantly high.

    • Crafting a compelling story is crucial for effective press releases.

    • Journalists prefer unique stories over generic press releases.

    • SEO benefits from media coverage can be substantial.

    • Regular press releases can position a business as a thought leader.

    • Using data and case studies can enhance press release effectiveness.

    • Building relationships with local journalists can lead to more coverage.

    • Press releases should focus on newsworthy events and milestones.

    • AI can assist in writing, but human insight is essential for impactful content.


    Sound Bites

    • You want to make lots of money?

    • Journalists rely on the newswire even more.

    • Put yourself in their shoes.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    41 min
  • Upgrade Today, Lead The Future!

    R. Kenner French opens the conversation with a strong warning to business owners: if they ignore AI, their business could “die.” He explains that many people think they “kind of” use AI, but very few truly implement it deeply into their operations. At VastSolutionsGroup.com, their mission is to help entrepreneurs, solopreneurs, and professionals actually deploy AI in practical ways—especially through their webinar and funnel platform, VastCast. To support this, he introduces Ben Polley, their in-house AI specialist, who helps business owners bring AI into real workflows.


    Ben emphasizes that AI is evolving extremely fast and that what we see today will look very different in a year. Because of this, staying “up to date” is no longer optional—it’s survival. He explains that AI is now a core component of business competitiveness, even if companies don’t openly admit how much they rely on it. Using VastCast as an example, Ben describes how businesses can use AI not just to host webinars, but also to inform, nurture, and support customers automatically—answering questions and providing information without the business owner needing to be present live.


    Both Kenner and Ben highlight how AI changes the old rules around expertise and education. In the past, you needed formal degrees and years of experience to create value. Today, knowing how to ask the right questions to AI and how to implement the answers can be just as powerful. Ben admits he knows how to code, but says he now lets AI write and automate most of the work. The real skill, they argue, is no longer memorizing knowledge, but having a clear vision and the ability to direct AI toward that vision.


    They then tie this into specific business use cases, especially in real estate and professional services. With AI, you can automate lead funnels, rank which clients are most promising, streamline paperwork and deal flow, and even handle onboarding of new clients—turning a manual, slow process into an efficient, scalable system. The message: you can massively increase speed and capacity if you let AI handle repetitive and process-driven tasks.


    Toward the end, Kenner tells the backstory of their own AI journey. Years ago they created an AI solution called “Einstein” to help reduce tax liabilities and support retirement planning for entrepreneurs and real estate investors. When OpenAI exploded onto the scene, it disrupted their lead—but also pushed them to evolve. Now they offer that same automation approach to other business owners. They close by inviting people to contact or call their office, or ask specifically for Ben if they want help implementing AI—stressing that the only real limit with AI is the limit of your own imagination and willingness to use it.


    Takeaways

    • AI is essential for business survival today.

    • Automation through AI can streamline operations.

    • Understanding AI tools is crucial for leveraging their benefits.

    • AI can enhance client onboarding processes.

    • The right questions can unlock AI's potential.

    • AI can automate marketing and social media tasks.

    • Real estate agents can benefit significantly from AI.

    • AI can help create and manage webinars effectively.

    • Staying updated on AI developments is vital for businesses.

    • AI's capabilities are limited only by our imagination.


    Sound Bites

    • AI is changing everything.

    • AI can do everything for you.

    • Stay ahead of the edge with AI.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    25 min

About What’s Kenner French Thinking!

From the publisher's feed

Hey, Mr or Ms Entrepreneur, trying to hear business secrets? Hear the entrepreneur secrets told by R. Kenner French on daily episodes dropping at 9am eastern. Get the secrets of tax, finance, AI, asset protection, and more with top-tier guests and actionable strategies. Be told the keys to explosive growth and leave your competitors in the dark.