What’s Kenner French Thinking!

What’s Kenner French Thinking!

By R. Kenner French and VastSolutionsGroup.comBusinessEntrepreneurship
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What’s Kenner French Thinking! episodes

  • Roth IRAs and Crypto...YES!

    You can sum up the appeal of a Roth IRA in three words: federal tax benefit. Add on top of that the new potential of huge earnings in cryptocurrency and you have a powerful combination. Earnings in a Roth IRA grow tax free as long as the owner abides by the Internal Revenue Service (I.R.S.) rules, and withdrawals are federally tax free once you reach age 59½ and have held the Roth IRA for at least five years.

    The “backdoor” IRA strategy typically starts with the creation of a traditional IRA. The contributions to this new IRA are usually non-deductible, because of the IRA owner’s high modified adjusted gross income. This new traditional IRA is fully or partly funded, and with a financial professional’s help, it is quickly converted to a Roth IRA, and any tax liability is paid.3 Sometimes finding an investment professional who has knowledge in cryptocurrency is a challenge but they are out there. Backdoor Roth IRAs are great potential environments for crypto.

    9 min
  • Eight Mandatory Estate Planning Items: A Countdown

    8. Create a will if you do not yet have one. A valid will may save your heirs from some expensive headaches linked to probate and ambiguity. A solid will drafted with the guidance of an estate planning attorney will likely cost you a bit more than a “will-in-a-box,” but may prove worth the expense.

    7. Complement your will with related documents. Depending on your estate planning needs, this could include a trust (or multiple trusts), durable financial and medical powers of attorney, a living will, and other items.

    6. Review your beneficiary designations. Who are the beneficiaries of your retirement plans and/or insurance policies? If you aren’t sure, it is probably a good idea to go back and check the documentation to verify (or change) who you have designated as beneficiary.

    5. Create asset and debt lists. You should provide your heirs with an asset and debt “map” they can follow, so that they will be aware of the little details of your wealth.

    4. Think about consolidating your “stray” retirement and/or bank accounts. This could make one of your lists a little shorter. Consolidation means fewer account statements, less paperwork for your heirs, and fewer administrative fees to bear.

    3. Let your heirs know about the causes and charities that mean the most to you. Write down the associations you belong to and the organizations you support.

    2. Select a reliable executor. That person should have copies of your will, power of attorney documents, health care proxy or living will, and any trusts you create. In fact, any of your loved ones referenced in these documents should also receive copies of them.

    They last one, talk to the professionals. Do-it-yourself estate planning is not recommended (or sane), especially if your estate is complex enough to trigger financial, legal, and/or emotional issues among your heirs upon your passing.


    8 min
  • 75 Most Forgotten Deductions
    1. Accounting fees
    2. Ad buys (in the current or next year)
    3. Amortization
    4. Auto expenses
    5. Banking fees
    6. Board meetings
    7. Building repairs and maintenance
    8. Business travel
    9. Business association membership dues
    10. Charitable deductions made for a business purpose
    11. Children on payroll (Models/computer techs)
    12. Cleaning/janitorial services
    13. Cameras (Yes, people have them still)
    14. Collection expenses
    15. Commissions to affiliates
    16. Computers and tech supplies
    17. Consulting fees
    18. Continuing education (conventions and trade shows also)
    19. Costs of goods sold
    20. Credit card convenience fees
    21. Depreciation
    22. Dining and office food
    23. Drones
    24. Education and training for employees
    25. Equipment
    26. Exhibits for publicity
    27. Franchise fees
    28. Freight or shipping costs
    29. Furniture or fixtures
    30. Gifts for customers ($25 deduction limit for each)
    31. Group insurance (if qualifying)
    32. Health insurance
    33. Equipment repairs
    34. Health Reimbursement Arrangement (HRA)
    35. Health Savings Account (HSA)
    36. Home office (280a)
    37. Interest
    38. Internet hosting and services
    39. Investment advice and fees
    40. Legal fees
    41. Leased vehicle or equipment
    42. License fees
    43. Losses due to theft
    44. Materials
    45. Maintenance and janitorial
    46. Mortgage interest on business property
    47. Moving
    48. Newspapers and magazines
    49. Office supplies and expenses
    50. Outside services
    51. Payroll taxes for employees (Social Security, Medicare taxes and unemployment taxes)
    52. Parking and tolls
    53. Pass-Through 199A Deduction
    54. Pension plans
    55. Postage
    56. Prizes for contests
    57. Real estate-related expenses (rent included)
    58. Rebates on sales
    59. Research and development
    60. Rental (Investment) property
    61. Retirement plans
    62. Royalties
    63. Safe-deposit box
    64. Safe
    65. Spouse on payroll (oh, employees also)
    66. Social media advertising
    67. Software and online services
    68. Storage rental (rental lockers)
    69. Subcontractors
    70. Taxes (personal and real property)
    71. Telephone
    72. Travel that is business oriented
    73. Utilities
    74. Website design/consulting
    75. Workers’ compensation insurance
    76. 15 min
    77. LLC, S Corps, and all the Entities!

      When beginning a business, you must decide what form of business entity to establish. Your form of business determines which income tax return form you have to file. The most common forms of business are as follows (Note: remember there are legal and tax considerations enter into selecting a business structure):

      • Sole Proprietorships
      • Partnerships
      • Corporations
      • S Corporations
      • Limited Liability Company (LLC)
      • In greater detail they are:

        Sole Proprietorship or “Sole Prop”

        A sole proprietor is someone who owns an unincorporated business by himself or herself. However, if you are the sole member of a domestic limited liability company (LLC), you are not a sole proprietor if you elect to treat the LLC as a corporation.

        Partnership

        A partnership is the relationship between two or more people to do trade or business. Each person contributes money, property, labor or skill, and shares in the profits and losses of the business.

        Corporation

        In forming a corporation, prospective shareholders exchange money, property, or both, for the corporation’s capital stock. A corporation generally takes the same deductions as a sole proprietorship to figure its taxable income. A corporation can also take special deductions. For federal income tax purposes, a C corporation is recognized as a separate taxpaying entity. A corporation conducts business, realizes net income or loss, pays taxes and distributes profits to shareholders.

        The profit of a corporation is taxed to the corporation when earned, and then is taxed to the shareholders when distributed as dividends. This creates a double tax. The corporation does not get a tax deduction when it distributes dividends to shareholders. Shareholders cannot deduct any loss of the corporation.

        10 min
      • Owe the IRS? Listen Up!

        Try these techniques:

        1. Find out the exact amount. The amount you owe will include fees and interest. The IRS or other taxing authority that the debt is owed to should provide you with documentation that shows the amount of back taxes you owe and the fees or interest.
        2. 2. Consider an Offer in Compromise. The Offer in Compromise is also known as an OIC and can help reduce the amount you owe to the IRS.

          • An Offer in Compromise can be a complex process, and it’s not a guarantee that the IRS will reduce the debt. However, if you want to settle, then it’s important to try it and see if it works.
          • The OIC has specific eligibility rules. Check the IRS website to see if you’re eligible for this process.
          • You may want to ask for a hardship exemption because of your personal situation. You also may have to prove that you can’t pay the full amount.
          • 3. Stay aware of the forms and fees. If you decide to do the Offer in Compromise, be aware of the necessary forms and fees. There is a filing fee that has to be paid.

            • If you can’t pay the filing fee, you may be able to get a hardship assistance option.
            • Multiple forms are required for the Offer in Compromise. In addition, the filing fee can’t be returned or refunded.
            • You may have to send the first part of a payment plan with the appropriate forms.
            • 4. Be prepared for record keeping. The IRS can ask for many documents and may need multiple copies.

              • If you’re trying to reach a settlement of your old tax debt, documentation is the key.
              • Keep copies of all of the required forms and papers you send to the IRS. You may be asked to send paycheck information, past bills, and other papers as well.
              • 5. Consider your medical and financial circumstances. Make the IRS aware of your special medical and financial circumstances. You may be able to negotiate a lower amount to pay.

                • Do you suffer from serious physical health or mental health issues? Do you have a low income with a large amount of debt?
                • If your personal situation makes it difficult to pay the entire old tax debt, then you may be able to get an exemption to help. You’ll have to prove your circumstances are difficult, so be prepared to send more papers.
                • 6. Try to negotiate more than once. A rejection of your first offer to settle a debt shouldn’t stop you from trying again. You can contact the IRS multiple times to negotiate a debt.

                  • You’re not limited to trying once and living with the answer. You can fill out different forms to reapply for the Offer in Compromise. You usually have to start the appeal process within 30 days for the OIC.
                  • Old tax debts can haunt you, but you don’t have to let them take over your life. You can settle them and move on to working toward your financial dreams.

                    7 min
                  • Do your Tax Planning before it’s too late! You'll be glad you did!

                    Don’t wait to do your tax planning until it’s too late. Strategize now. You’ll be glad you did. Taxes are a fact of life, but that doesn't mean you have to hand over more than you owe. In this episode of [Podcast Name], we delve into the world of tax planning and explore why it's an essential tool for financial success.

                    We'll uncover how strategic planning can help you minimize your tax burden, putting more money back in your pocket. From maximizing deductions and credits to navigating different tax brackets, we'll shed light on the opportunities you might be missing.

                    This episode goes beyond simply saving money on your tax return. We'll discuss how tax planning can be a powerful ally in achieving your financial goals. Whether you're saving for retirement, funding your child's education, or growing your business, smart tax planning can pave the way for a more secure financial future.

                    So, ditch the tax-time scramble and join us as we unveil the power of planning. Learn how to take control of your tax liability and unlock the full potential of your hard-earned income. Tune in and discover why tax planning is your key to financial freedom!


                    4 min
                  • 453(a): The Ultimate in Tax Deferral

                    Well, it could save you lots of money if you have a highly appreciated asset!

                    Lets define an monetized installment sale or 453(a). It is a transaction in which the seller of an asset (pretty much any asset) that increases in value is deferred for a period of years in exchange for cash or other liquid assets that he/she currently receives in a monetization transaction, such as a loan.

                    When people sell a business, they often want their money upfront but want to avoid paying taxes. How about deferring paying capital gains tax on the sale? Do it as a deferred compensation plan, which essentially a 453(a) can be defined as, in essence — a tax-efficient deferred payment plan.

                    The seller receives a limited recourse to the loan from the lender and agrees to sell the property or business to a dealer who resells it to that final buyer under the original terms.

                    The seller can then take the untaxable loan proceeds and avoid paying capital gains tax to the IRS at its discretion or pay taxes on the proceeds as they see fit. This is all legal.

                    Since monetized installment sales are typically structured as corporate loans, the seller can write off interest payments. The seller could buy a property, pay off business debts, use the loan proceeds for investment or business purposes, or simply deposit the money into an interest-bearing bank account.

                    This offsets the taxable income the seller receives each month from intermediaries, as well as the interest payments on the loan.

                    The monetized installment sales strategy does not eliminate capital gains tax, but postpones the payout. The seller must pay capital gains tax at the end of the 30-year contract, and if this is the case, the seller must defer payment until that date. If you use a 1031 exchange (a real estate equivalent to the 453), you can also defer paying capital gains tax for up to 30 years or up to 10 years. For installment sales, sellers can defer capital gains tax at any time, not just for the first 30 months of a contract.

                    It is important to note that the monetized rate-selling strategy postpones the taxation of capital gains. Capital gains tax is payable before the end of a 30-year contract.

                    The Internal Revenue Service allows the monetized rate — sales strategy for the sale of investments — to be reported not as capital gains, but as profits from ordinary income, depreciation and amortization, and returns. Gains from the sale of a 30-year contract for the first 30 months of the contract would be taxed at the same rate as gains from ordinary income and depreciation or recovery.

                    8 min
                  • Make Money Unreachable To Predators!

                    In this session, R. Kenner French interviews Bob Bluhm—one of America’s top asset protection attorneys—about how entrepreneurs can safeguard their wealth. Bob explains that business success requires both offense (making money) and defense (protecting money). Most entrepreneurs focus only on offense and end up vulnerable to lawsuits, taxes, and poor structuring—risks that can wipe out decades of hard work in a single legal battle.


                    Bob begins by outlining the three pillars of asset protection: tax reduction, estate planning, and lawsuit protection. While tax and estate planning are crucial, the talk focuses on lawsuits—specifically how entities like LLCs, corporations, and partnerships can either protect you or fail you entirely. He highlights that LLCs are not created equal, and the state, structure, members, and documentation determine whether an LLC truly protects assets or collapses under legal scrutiny.


                    He emphasizes privacy as the first line of defense, showing how privacy trusts, privacy LLCs, and land trusts make your wealth invisible to predators. Since plaintiff attorneys run asset searches to determine if suing you is worth it, appearing “broke on paper” dramatically reduces the chances of opportunistic or frivolous lawsuits. Privacy, in short, prevents you from becoming a target.


                    The second line of defense is building a strong asset protection structure—using properly designed LLCs, holding companies, family limited partnerships, and sometimes land trusts. Bob stresses that real protection requires separating business and personal assets, avoiding single-member LLC weaknesses, never putting all properties in one LLC, and maintaining layered entities that frustrate plaintiff attorneys. A properly built structure often causes lawyers to drop the case entirely.


                    Finally, the third line of defense is the corporate veil. Bob warns that in more than 50% of lawsuits, courts pierce the veil of weak LLCs—usually because of commingling funds, missing records, lack of minutes, missing agreements, or using cheap DIY templates. He explains that only well-documented, well-maintained, professionally structured entities hold up in court. Bob concludes by reminding entrepreneurs that true asset protection brings peace of mind, financial security, and freedom from fear—and he offers his team’s help for anyone serious about safeguarding their wealth.


                    Takeaways

                    • Asset protection is crucial for safeguarding hard-earned wealth.

                    • Lawsuit protection is a key component of asset protection.

                    • Privacy is the first line of defense against frivolous lawsuits.

                    • Not all LLCs provide the same level of protection.

                    • Properly structured LLCs can lower taxes and protect assets.

                    • The corporate veil is essential for shielding personal assets.

                    • Maintaining separate records and accounts is vital to protect the corporate veil.

                    • Frivolous lawsuits can happen to anyone, regardless of wrongdoing.

                    • A strong defensive structure can deter potential lawsuits.

                    • Consulting with a professional is essential for effective asset protection.


                    Sound Bites

                    • The first line of defense is privacy

                    • You want to have enough privacy

                    • All LLCs are not the same


                    Listen & Subscribe for More:

                    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

                    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


                    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


                    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


                    Got Questions? Reach Us Anytime:

                    🌐 VastSolutionsGroup.com

                    📞 415-212-8189

                    📧 [email protected]


                    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


                    🙏 Thank you for listening & supporting!

                    1 hr
                  • Grow Bigger By Going Smaller!

                    The conversation centers on how niching down transformed both a law firm and a marketing agency into a highly scalable, efficient business. Anthony Karls, president of Rocket Clicks, explains that instead of serving “everyone,” they chose a very specific market: family law firms. That extreme focus gave them major advantages—clearer messaging, streamlined operations, easier hiring, and stronger culture. Rather than being a generalist agency working with all kinds of businesses, Rocket Clicks focuses almost entirely on helping family law practices grow.


                    Anthony shares the origin story: their law firm originally launched as a general practice and grew quickly, but the results were mediocre. Customer service scores were average, the team didn’t feel proud of the impact they were making, and the business felt scattered. Surprisingly, even in that transition year, revenue stayed at around $1.3M. After that, the power of the niche kicked in: the firm grew to roughly $3M, then $6M, then $9M in subsequent years, simply by getting very good at one thing and repeating the same playbook in more territories.


                    From a marketing standpoint, Anthony emphasizes starting with organic traffic rather than jumping straight into paid ads. For a typical $2M family law firm living off referrals, he would first focus on local search: making sure the firm shows up in Google Maps and top organic listings. That starts with getting listed correctly in key data aggregators and building consistent NAP citations across the web.Once the organic foundation is solid and the intake team knows how to handle non-referral leads, then it makes sense to layer on paid ads.


                    When it comes to paid advertising, Anthony says the real power comes from data feedback. Most firms only track phone calls and web form submissions, which produces a lot of junk leads and wasted spend. Rocket Clicks instead tracks leads all the way through the funnel to the “quote” or similar high-value stage, then sends that conversion data back to Google and Meta. That allows the ad platforms’ AI to optimize toward the right kind of client, not just anyone who fills out a form.


                    Finally, Anthony highlights two big underused levers: artificial intelligence and website performance. On the law firm side, they use AI agents to handle unanswered calls, collect intake details, and assist attorneys with inbox management. Fixing speed and mobile usability alone can significantly boost leads. Overall, the message is clear: niche down, build systems, respect your data, and treat your website and marketing as strategic assets if you want to grow from “just a job” into a scalable, valuable business.


                    Takeaways

                    • Niching down allows for more efficient messaging and operations.

                    • Specialization can lead to significant business growth.

                    • Investing in marketing is crucial for scaling a business.

                    • Organic traffic should be prioritized before paid advertising.

                    • Data infrastructure is essential for effective ad campaigns.

                    • Social media content should be part of a comprehensive marketing strategy.

                    • Website speed is a critical factor in lead generation.

                    • Systems and processes create passive revenue opportunities.

                    • Continuous learning and adaptation are key to business success.


                    Sound Bites

                    • Niching down gives you a bunch of advantages.

                    • Systems equal passive revenue.

                    • AI has changed the way we think about SEO.


                    Listen & Subscribe for More:

                    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

                    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


                    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


                    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


                    Got Questions? Reach Us Anytime:

                    🌐 VastSolutionsGroup.com

                    📞 415-212-8189

                    📧 [email protected]


                    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


                    🙏 Thank you for listening & supporting!

                    28 min
                  • AI Hacks That Multiply Millions!

                    R. Kenner French opens by talking about his book ModernMillions.ai, which is currently ranked #4 in Amazon’s retirement planning category on Kindle. He shares how the book actually came from a 2015 AI presentation he did in Vegas, which he later cleaned up with the help of his team and AI tools. The surprising part: the ranking has been almost entirely organic—no big ad spend, no mass self-purchasing, just a small launch team, a press release that got picked up by AP, and word of mouth.


                    Dhaval, a marketer with nearly 20 years of experience, explains that old tricks like buying $100,000 of your own book don’t really work anymore because algorithms now favor authenticity. He highlights that AI is having its “dot-com boom” moment and that a serious, robust AI + finance/tax book is well-positioned to rank. He validates Kenner’s approach of educating instead of gatekeeping, pointing out that most business owners want to understand the process—even if they’ll still hire someone else to do the heavy lifting.


                    The discussion then shifts to AI-powered bookkeeping and automation. Kenner shares that VastSolutionsGroup.com has built an AI model called Einstein and a platform called Vastbookke / Vast Bookie, offering free AI bookkeeping so business owners don’t have to rely on QuickBooks or expensive bookkeepers. A lot of what’s in the book centers on exactly these kinds of tools—how AI can lower tax, streamline finances, and make real-world business operations more efficient.


                    From there, they dive into marketing strategy for the book. Deval suggests a mix of Amazon ads + Google/YouTube ads + social, with YouTube being especially powerful because people can see Kenner and the book together. He emphasizes the need for a strong landing page and simple but clear ad copy.

                    Later in the conversation, they zoom out into AEO vs traditional SEO. Deval talks about AI models scraping the web, the rise of LLM tags so sites can be better read by ChatGPT/Gemini, and the importance of FAQ sections and question-based content to rank in AI answers. They also touch on Reddit and Wikipedia as authority sources, and the growing value of data-driven surveys + press releases to build credibility and get media exposure. Kenner mentions plans to run surveys related to the book and publish the results on ModernMillions.ai as a continually updated companion hub—turning the book into a living, evolving AI + finance resource instead of a static, one-and-done manual.


                    Takeaways

                    • AI-focused books and content now dominate shelves and search results, and titles with real substance rise especially fast.

                    • By not bulk-buying his own book to game rankings, Kenner builds deeper trust and long-term credibility with readers.

                    • A dedicated 48-person launch team amplified awareness, demonstrating how collaboration and community dramatically boost organic book momentum.

                    • Running Amazon, Google, YouTube, and Instagram ads together creates strong, multi-channel reinforcement that can push rankings even higher.

                    • Freely sharing knowledge, offering signed copies, and showing up generously for others builds powerful long-term brand equity.

                    • Combining real survey data with strategic press releases strengthens perceived authority and increases the odds of viral coverage.


                    Soundbites

                    • Authenticity always wins now.

                    • AI evolves every day.

                    • Knowledge must stay updated.

                    • Transparency builds real credibility.


                    Listen & Subscribe for More:

                    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

                    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


                    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


                    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


                    Got Questions? Reach Us Anytime:

                    🌐 VastSolutionsGroup.com

                    📞 415-212-8189

                    📧 [email protected]


                    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


                    🙏 Thank you for listening & supporting!

                    37 min

                  About What’s Kenner French Thinking!

                  From the publisher's feed

                  Hey, Mr or Ms Entrepreneur, trying to hear business secrets? Hear the entrepreneur secrets told by R. Kenner French on daily episodes dropping at 9am eastern. Get the secrets of tax, finance, AI, asset protection, and more with top-tier guests and actionable strategies. Be told the keys to explosive growth and leave your competitors in the dark.