What’s Kenner French Thinking!

What’s Kenner French Thinking!

By R. Kenner French and VastSolutionsGroup.comBusinessEntrepreneurship
Download on the App Store

What’s Kenner French Thinking! episodes

  • Real Estate Riches Without Stress!

    Real estate has long been considered one of the strongest vehicles for building wealth, but not every investor has the time, knowledge, or patience to deal with tenants, renovations, and property management. That’s where Lindsay Davis, CEO of Spartan Invest, comes in. Her company offers turnkey rental properties in Alabama, Georgia, and Tennessee—markets where housing prices are still accessible, and cash flow remains strong. For investors living in high-cost areas like California, New York, or Hawaii, Spartan Invest provides a way to diversify portfolios and enjoy steady returns without the hassle of day-to-day management.


    The model is simple: Spartan purchases properties, renovates them to strict standards, places tenants, and then sells the properties to investors while continuing to manage them. This means that investors can earn what Davis calls “mailbox money”—passive rental income deposited into their accounts each month. By handling everything from tenant placement to maintenance and even evictions if necessary, Spartan allows busy professionals to enjoy the financial benefits of real estate investing without the operational headaches.


    What sets Spartan Invest apart is not just the process, but the alignment of incentives. The entire staff is on performance-based compensation, meaning property managers only maximize their pay when occupancy and rent collection remain strong. This unique structure ensures that the success of Spartan’s team is tied directly to the financial success of its investors. Combined with aggressive renovation standards—such as replacing roofs, HVAC systems, and water heaters when they are more than five years old—the company strives to minimize surprises for property owners.


    Of course, no investment is without risk. She is transparent about the downsides, including the reality that DIY investors who find and manage properties themselves may capture more equity and higher returns. But the tradeoff is time, risk, and expertise—things many busy professionals don’t have. By offering full-service property management and a clear investment path, Spartan Invest gives its clients the chance to grow wealth steadily while avoiding common pitfalls of the real estate industry. As Lindsay notes, real estate isn’t a quick win, but as history proves, it’s a powerful foundation for wealth that can be passed on for generations.


    Takeaways

    • Mailbox money is a term for passive income from real estate investments.

    • Spartan Invest provides a one-stop shop for property management and investment.

    • Investors can achieve positive cash flow in the Southeast U.S.

    • Real estate can be a long-term investment strategy for financial freedom.

    • Understanding market dynamics is crucial for successful investing.

    • Property management is key to maintaining investment value.

    • Investors should be aware of fair housing regulations.

    • Transparency in investment processes builds trust with clients.

    • Real estate investing is not a quick path to wealth.

    The shift towards renting is increasing in today's market.


    Sound Bites

    • Lindsay Davis will make you rich!

    • We make real estate investing accessible.

    • It's not a get rich quick scheme.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    25 min
  • Boost Retirement Savings With DB!

    Defined benefit plans are powerful retirement and tax-saving tools for business owners, yet they can seem highly technical and overwhelming. Unlike 401(k)s where employees contribute individually, defined benefit (DB) plans are employer-sponsored, with the company making large contributions on behalf of the participant—often the business owner. This structure allows much higher contribution limits, sometimes hundreds of thousands of dollars annually, providing significant tax deferral and accelerated retirement savings.


    To operate correctly, a DB plan requires the involvement of an actuary. The actuary determines contributions based on factors like participant age, expected rate of return, and retirement goals. These calculations ensure that the plan can deliver a guaranteed monthly benefit during retirement. While this makes DB plans more complex and costly to administer compared to 401(k)s, the advantages—larger contributions, lower tax liability, and higher long-term retirement savings—often outweigh the costs.


    Plan sponsors must be mindful of investment risk. If portfolio performance falls short, additional contributions may be required to “true up” the plan, especially when employees are involved. For solo entrepreneurs, this risk is less concerning, but it still requires careful investment oversight. DB plans are generally aligned with more conservative investment strategies and long-term liability matching, ensuring that assets and future retirement obligations remain balanced.


    Compliance and administration are critical. Sponsors must ensure accurate benefit calculations, proper contribution strategies, and adherence to IRS regulations, including annual reporting and actuarial evaluations. Consultants like Kenner French and his team play a key role in guiding sponsors through these responsibilities, optimizing tax strategies, and ensuring regulatory compliance. Regular plan design reviews, funding adjustments, and communication with participants (when applicable) are essential for smooth plan management.


    Ultimately, defined benefit plans can be an exceptional retirement and tax strategy, particularly for entrepreneurs who want to maximize savings quickly. They offer higher contribution limits, substantial tax deductions, and long-term wealth-building opportunities. However, they require ongoing oversight, proper plan design, and collaboration with actuaries and consultants to remain compliant and effective. With the right guidance, DB plans can significantly strengthen both retirement readiness and business financial planning.


    Takeaways

    • Defined benefit plans are employer-sponsored retirement plans.

    • Actuaries play a crucial role in calculating retirement benefits.

    • Tax deferral is a significant advantage of defined benefit plans.

    • Plan sponsors must ensure compliance with regulatory requirements.

    • Investment strategies must align with the plan's long-term goals.

    • Effective communication with participants is essential for plan success.

    • Regular plan design optimization is necessary for effectiveness.

    • Market resilience is a key consideration in investment management.

    • Proper administration can lead to substantial tax savings for business owners.


    Sound Bites

    • You have to have an actuary, really smart person

    • You can put away a lot for savings

    • You could put away a ton of money, a ton of money


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    17 min
  • Real Estate Riches Without Stress!

    Real estate has long been considered one of the strongest vehicles for building wealth, but not every investor has the time, knowledge, or patience to deal with tenants, renovations, and property management. That’s where Lindsay Davis, CEO of Spartan Invest, comes in. Her company offers turnkey rental properties in Alabama, Georgia, and Tennessee—markets where housing prices are still accessible, and cash flow remains strong. For investors living in high-cost areas like California, New York, or Hawaii, Spartan Invest provides a way to diversify portfolios and enjoy steady returns without the hassle of day-to-day management.


    The model is simple: Spartan purchases properties, renovates them to strict standards, places tenants, and then sells the properties to investors while continuing to manage them. This means that investors can earn what Lindsay calls “mailbox money”—passive rental income deposited into their accounts each month. By handling everything from tenant placement to maintenance and even evictions if necessary, Spartan allows busy professionals to enjoy the financial benefits of real estate investing without the operational headaches.


    What sets Spartan Invest apart is not just the process, but the alignment of incentives. The entire staff is on performance-based compensation, meaning property managers only maximize their pay when occupancy and rent collection remain strong. This unique structure ensures that the success of Spartan’s team is tied directly to the financial success of its investors. Combined with aggressive renovation standards—such as replacing roofs, HVAC systems, and water heaters when they are more than five years old—the company strives to minimize surprises for property owners.


    Investors can expect different returns depending on whether they pay cash or finance their purchases. New construction properties yield slightly lower returns but provide long-term security with minimal maintenance. For many clients, Spartan’s approach is not about getting rich overnight, but about building consistent, long-term wealth and financial freedom.


    Of course, no investment is without risk. She is transparent about the downsides, including the reality that DIY investors who find and manage properties themselves may capture more equity and higher returns. By offering full-service property management and a clear investment path, Spartan Invest gives its clients the chance to grow wealth steadily while avoiding common pitfalls of the real estate industry. As Lindsay notes, real estate isn’t a quick win, but as history proves, it’s a powerful foundation for wealth that can be passed on for generations.


    Takeaways

    Mailbox money is a term for passive income from real estate investments.

    Spartan Invest provides a one-stop shop for property management and investment.

    Investors can achieve positive cash flow in the Southeast U.S.

    Real estate can be a long-term investment strategy for financial freedom.

    Understanding market dynamics is crucial for successful investing.

    Property management is key to maintaining investment value.

    Investors should be aware of fair housing regulations.

    Transparency in investment processes builds trust with clients.

    The shift towards renting is increasing in today's market.


    Sound Bites

    Lindsay Davis will make you rich!

    We make real estate investing accessible.

    It's not a get rich quick scheme.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    25 min
  • Podcast Secrets To Grow Authority!

    Liz Brooks, a PR pro turned podcast marketing specialist, explains why podcasting is a powerful complement to traditional PR: it delivers authentic “voice,” builds trust faster than filtered press quotes, and reaches busy audiences on the go. She stresses blending—don’t ditch TV/print—but use podcasts to expand share of voice and thought leadership, especially for entrepreneurs and real estate pros aiming to grow from six to multiple six figures.


    Tracing her path from Silicon Valley agencies (and musician roots) to Interview Valet, Liz highlights how podcasting’s relaxed format fosters real connection. Interview Valet supports both veteran and first-time guests: equipment setup, messaging, talking points, mock interviews, tone-of-voice alignment, and interview analytics—constantly iterating with new tools to sharpen delivery and brand consistency.


    On strategy, Liz’s mantra is “better is better”: know your why, define the specific audience, and prioritize niche shows that actually convert over massive general shows. Be flexible—she cites a client who pivoted from “big” wellness shows to smaller longevity podcasts and immediately saw multiple qualified leads, easily covering campaign costs. ROI often hinges on the right fit, not sheer reach.


    Tactically, she recommends building a 10–12-episode backlog to maintain consistency, repurposing each recording into short clips for a month of content, and—where possible—adding video to boost discoverability and repurpose options. For engagement, don’t just post; tag relevant voices (not only the host), add polls or questions, include clear CTAs (ratings/reviews, Google or Apple), and post at peak times using platform insights. Guests should also promote episodes vigorously and follow up thoughtfully (even simple thank-you cards).


    For newcomers: listen to the shows you want to be on, study what resonates, track market trends so your talking points stay fresh, and avoid letting your message go stale. Kenner closes by underscoring daily consistency and community building, while Liz shares contact details (InterviewValet.com/Liz and her LinkedIn handle) for those interested in guesting or launching a show. Overall takeaway: podcasting, done strategically and consistently, compounds authority, relationship-building, and revenue.


    Takeaways

    • Podcasting can significantly enhance brand authority.

    • Engaging with your audience personally is crucial.

    • Repurposing content can maximize reach and effectiveness.

    • Building a catalog of episodes before launching is essential.

    • Niche audiences often yield better results than larger ones.

    • Consistency in publishing is key to retaining audience interest.

    • Understanding your marketplace is vital for effective messaging.

    • Video podcasting is becoming increasingly important.

    • Engagement strategies should include calls to action.

    • Listening to other podcasts can provide valuable insights.


    Sound Bites

    • Better is better.

    • Build your catalog.

    • Start listening to podcasts.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    27 min
  • Master Marketing in the AI Era!

    R. Kenner interviews Marc Ensign of Loudmouse, a fractional CMO agency. Marc opens with a practical tip for small business owners and real estate professionals: rigorously track every lead—calls, web visits, form fills—and tie them to their source. Without this, owners make gut decisions instead of data-driven ones, wasting spend and missing clear opportunities.


    Marc outlines Loudmouse’s three-step approach. First is tracking: unify call tracking, CRM, ads, and site analytics into a single source of truth so strategy is based on real numbers. Second is people: audit every agency and role to ensure the right partners are doing the right things, fixing misaligned incentives and poor communication. Third is strategy: once the foundation is set, select and coordinate tactics (SEO, Google Ads, email, media buying, CRO) that actually drive revenue—because revenue, not vanity metrics, is the north star.


    To illustrate, Marc shares a case study: a client spending ~$180–190k/month on marketing had reports that didn’t add up. Loudmouse uncovered an ads vendor skimming ~$10k/month and showing inflated ROAS. After replacing underperforming teams and reallocating budget, spend dropped to ~120k while ROAS rose to ~6, producing far better results at lower cost. Marc emphasizes that meaningful gains often start in the first 30 days with cleanup and quick wins, compounding across 90 days and transforming the business over six months.


    On AI, Marc uses it for research, outlining, and data wrangling (e.g., isolating profitable zip codes), but cautions that raw AI copy sounds stale and still needs a human voice. As more companies automate touchpoints, he believes brands that inject genuine human elements—personal follow-ups, stories, even handwritten notes—will stand out. Kenner agrees there will be a growing premium on human connection amid ubiquitous automation.


    The discussion closes with practical guidance on budgets and engagement. There’s no one-size-fits-all marketing spend percentage; start from what’s affordable and where data shows returns, then scale. Fractional CMOs give executive leadership without the full-time cost, often with a broader specialist bench. For those interested, Marc directs listeners to loudmouse.com (not “loudmouth”) and mentions a free guide on getting more from agencies at /breaking.


    Takeaways

    • Tracking leads is crucial for making informed decisions.

    • Many businesses waste a significant portion of their marketing budget.

    • A fractional CMO can provide expertise without the cost of a full-time hire.

    • Effective marketing requires a solid foundation of data and communication.

    • AI can enhance content creation and data analysis but should not replace human interaction.

    • Understanding your marketing spend is key to improving ROI.

    • The right team and partnerships are essential for successful marketing.

    • Businesses should focus on areas that generate leads and revenue.

    • Engagement with marketing agencies should be a collaborative effort.

    • Human touch in marketing will become increasingly valuable in an AI-driven world.


    Sound Bites

    • You can track where every dollar is coming from.

    • Marketing is both an art and a science.

    • You won't recognize your company in six months.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    36 min
  • Stop Overpaying Taxes—Innovate to Save!

    R. Kenner French introduces a discussion on the new tax bill and its significant implications for business owners. He emphasizes that the changes will allow many entrepreneurs to save substantial amounts of money, particularly through the use of federal and state research and development (R&D) tax credits. This is especially relevant to small business owners and communities focused on lowering tax liabilities using legal and ethical strategies.



    Kenner highlights that many business owners are unaware of the tax savings available to them, especially those leveraging modern tools like ChatGPT, Gemini, or Claude in their operations. He stresses that using innovative technologies often qualifies as R&D activity, which can unlock additional tax credits. This is an opportunity often overlooked by entrepreneurs, who may not realize that their everyday efforts in innovation and problem-solving could reduce their tax burdens.



    He also introduces himself and his expertise. Kenner is a three-time author with a forthcoming book titled Modern Millions.ai. He has written for Forbes.com and the AI Journal, and has spent years working in the fields of tax, finance, and artificial intelligence. Over the years, he has built a reputation for helping business owners legally, morally, and ethically lower their tax liability through innovative strategies.



    Turning back to the tax bill itself, He outlines the main changes, with a strong emphasis on expanded eligibility and simplified processes for claiming R&D tax credits. He notes that both federal and state governments are making it easier for companies to apply and benefit from these credits. Importantly, even in states without income tax, businesses may still be able to access refunds or savings through state-level R&D incentives, broadening the opportunities for entrepreneurs across different regions.



    Kenner concludes by stressing the urgency for business owners to take advantage of these tax opportunities, as many are unknowingly "walking over dollars." By understanding and applying for R&D credits, companies can reclaim significant financial resources. He encourages listeners to seek guidance from tax professionals, reminding them that experts such as tax attorneys, CPAs, and consultants can help maximize savings. The key message: innovation not only drives growth but can also directly lower tax liability under the new bill.


    Takeaways

    • The new tax bill has significant implications for business owners.

    • R&D tax credits are now more accessible and beneficial.

    • Immediate expensing allows for better cash flow management.

    • Bonus depreciation enables full deduction of asset purchases in the year of service.

    • Simplified accounting regulations will ease the burden on business owners.

    • Cross-border tax considerations are crucial for international clients.

    • Proper documentation is essential to avoid penalties.

    • Tax planning is vital for maximizing savings under the new bill.

    • Artificial intelligence can aid in lowering tax liabilities.

    • Business owners should leverage community resources for tax advice.


    Sound Bites

    This is big.

    • It's going to be easier for tax planning.

    • You can do them now instead of later.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    19 min
  • Focus Builds Real Estate Fortunes!

    Shane Carter opens with one big lesson: focus. In his early years he chased shiny objects, made some money, but not “real” money—and burned relationships in the process. Getting calm and centered changed everything: better relationships, more income, less grind, and genuine work–life balance. 🌱


    He runs a diversified real estate fund centered on housing with three prongs: (1) Multifamily—primarily A/B assets from the 2000s and newer for stable yield and preservation; (2) Land development—his roots, taking raw land through entitlements and selling finished pad sites to national builders (Lenar/Lennar, DR Horton, Taylor, etc.); and (3) Outdoor hospitality—RV parks, campgrounds, marinas—run like hotels with strong cash-on-cash. The mix is designed to blend stability, total return, and high cash yield. 🏘️🛣️🏕️


    On returns and structure, Shane frames multifamily as a “commodity” stability play: ~5–7% cash-on-cash and mid-teens IRR over ~5 years. Land development is the total-return engine with ~30–40% preferred returns (paid before sponsors participate), de-risked by securing forward contracts with creditworthy homebuilders before taking investor capital for horizontal development. Outdoor hospitality targets ~12–14% cash-on-cash with 20%+ IRRs, supported by a strong operating partner. He emphasizes that deal structure often matters more than the activity itself. 📊


    It’s a Reg D 506(c) for accredited investors, aiming to hold 15–16+ assets for real diversification. There’s a 10% preferred return across tiers and four investment levels with increasingly favorable waterfalls—up to 90/10 for the largest checks—appealing to family offices and fund-of-funds. Importantly, they say “no” to ~99% of deals and won’t force deployment; uncalled cash can sit in a money market until the right opportunities emerge. The GP co-invests at least 5%, aligning incentives. 🧭


    While based in Portsmouth, NH, the team focuses on DFW, Houston, San Antonio, plus the Carolinas and Florida—high-growth Sun Belt markets with favorable demographics. New Hampshire is “good but small” with illiquidity (owners often “never sell”). Shane expects more distress and duress to surface into Q4 and especially Q1–Q2 2025, but maintains a hyper-local, basis-driven approach: if a deal is fundamentally great, they’ll buy—otherwise pass. 🗺️


    Shane started in forestry and wildlife biology, worked for USFS/USFWS, then pivoted in the late ’90s after a Carlton Sheets course—wholesaling → flips → GC → luxury/sustainable builds → full community development—while steadily accumulating multifamily. Personally, he’s big on holistic balance and is releasing a book, “Optimize Your Life,” to help entrepreneurs avoid success-without-fulfillment.


    Takeaways

    • Focus is crucial for success in real estate.

    • Providing housing is a fundamental human need.

    • Land development can yield high returns.

    • Multifamily investments are a preservation of wealth.

    • The structure of deals is key to success.

    • Diversification mitigates risk in investments.

    • Understanding market dynamics is essential for investment decisions.

    • Shane's journey reflects the importance of following one's calling.

    • Balancing personal well-being with professional success is vital.

    • Investors should prioritize quality deals over quantity.


    Sound Bites

    • Focus! What do mean by that?

    • We provide housing, right?

    • I only want the best deals.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    33 min
  • Convert Clicks Into Million Exits!

    The discussion opened with Kenner introducing Carolyn Lowe, founder of ROI Swift, as a proven expert in helping brands grow on Amazon. Carolyn shared her ambitious goal of helping 500 brands profitably scale, noting she has already guided over 200. A standout success story involved a father-and-son team who grew from six figures to seven figures per month under her guidance and eventually achieved a nine-figure exit with just four employees.


    Carolyn traced her career back to the late 1990s when she worked at Dell, helping expand their consumer e-commerce business to billions in sales. After stepping back to raise her children, she later joined a small mom-and-baby brand, scaling their Amazon sales from $10,000 a month to $400,000 a month. This experience inspired her to launch ROI Swift in 2015, where she has since dedicated her efforts to helping consumer brands grow strategically and profitably.


    The conversation explored why Amazon remains such a powerful platform for entrepreneurs. Carolyn emphasized Amazon’s constant reinvention, from books to A-to-Z retail to becoming a major advertising powerhouse. She explained her firm’s process: every brand they work with gets a five-person team specializing in account management, advertising, copywriting, design, and organic growth. Their focus is simple—drive more traffic and increase conversion rates, while ensuring profitability and protecting brands from common pitfalls on Amazon.


    Carolyn shared insights from client engagements, such as reimagining packaging for a floss-pick brand that saved 25% on fulfillment costs, equating to an additional $1 per unit in profits. She described the importance of SKU-level profitability analysis, as some products may look successful but generate little return after fees and advertising. Carolyn also touched on “product cloning,” where analyzing customer reviews led to new market opportunities, such as repositioning grip tape as “chef’s grip tape,” which doubled revenue without cannibalizing the original product line.


    Beyond Amazon strategy, Carolyn encouraged entrepreneurs to think big, start earlier in life, and embrace risk before family and obligations make risk-taking harder. She recommended books like 10X Is Easier Than 2X and Die With Zero for mindset shifts around growth and legacy. Kenner added his perspective on AI-related tax credits, underscoring how innovation can bring hidden financial advantages. Carolyn closed by highlighting ROI Swift’s business model—retainer plus a percentage of growth, aligning agency incentives with client success. She left listeners with a clear takeaway: Amazon growth is possible and profitable when approached with strategy, data, and long-term vision.


    Takeaways

    • Carolyn aims to help 500 brands grow profitably.

    • Data is crucial for understanding market potential.

    • Traffic and conversion are key to Amazon success.

    • ROI Swift provides a holistic approach to brand growth.

    • Innovative product strategies can significantly increase revenue.

    • Engagement with clients includes a dedicated team of experts.

    • Understanding market size is essential for growth.

    • Entrepreneurs should start their businesses early.

    • Books can serve as a powerful marketing tool.

    • The right decisions can prevent businesses from failing.


    Sound Bites

    • Help you grow your brand.

    • Data wins arguments.

    • We do an assessment.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    26 min
  • Umbrella Money: Stay Dry, Wealthy

    R. Kenner French begins by explaining what a qualified plan is—retirement savings vehicles like 401(k)s, IRAs, profit-sharing plans, and defined benefit or cash balance plans. He emphasizes that these aren’t just for large corporations; even solopreneurs and entrepreneurs without employees can establish them. The appeal lies in their ability to lower taxes, build long-term wealth, and create financial stability in retirement. Without planning, many business owners risk running out of money and being forced to work well past retirement age.


    Kenner compares qualified plans to non-qualified investing, showing how the former often results in significantly more money over time because of tax deferrals and compounding. For instance, he cites an example where a $5,000 annual investment over 25 years yields roughly 25% more in a qualified plan than in a non-qualified account. He stresses that entrepreneurs should think of qualified plans as a financial umbrella shielding them from taxes until withdrawals are made.



    One misconception Kenner addresses is that qualified plans are limited to stocks and bonds. In reality, investors can diversify into real estate, crypto, tax liens, and even insurance products through certain structures. He also notes that rollovers between IRAs, 401(k)s, and profit-sharing plans are common, and in many cases, qualified plans even allow loans—providing liquidity while keeping funds growing for retirement.


    Kenner highlights several underappreciated benefits of qualified plans. They provide significant tax advantages, protect assets from lawsuits, and give trustees direct control over investments. This control allows entrepreneurs to align retirement assets with their personal financial strategies while still enjoying the protections built into the plan structure.



    In closing, Kenner encourages entrepreneurs to explore qualified plans as powerful tools for both tax planning and wealth creation. He warns that while the opportunities are vast, rules can be complex—making professional guidance critical. VastSolutionsGroup.com, with decades of experience, helps business owners structure and manage these plans effectively, ensuring maximum tax savings and long-term security. His central message: qualified plans are not just about retirement—they’re about taking control of your financial future today.


    Takeaways

    • Qualified plans can significantly enhance retirement savings.

    • Entrepreneurs can benefit from various types of qualified plans.

    • Investment options in qualified plans include real estate and crypto.

    • Tax advantages of qualified plans can lead to substantial savings.

    • Control over qualified plan assets allows for personalized investment strategies.

    • Loans can be taken from certain qualified plans, providing liquidity.

    • Understanding the differences between qualified and non-qualified plans is crucial.

    • Consulting with a financial advisor is essential for maximizing benefits.

    • Qualified plans can protect assets from lawsuits in many cases.

    • The convenience of managing a single qualified plan can simplify financial planning.


    Sound Bites

    • What is a qualified plan?

    • You can take loans out of them.

    • You have control over your assets.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    13 min
  • Smart Questions Create Business Gold!

    R. Kenner French, together with Veronica Weindl, discussed how artificial intelligence (AI), particularly large language models (LLMs) like ChatGPT, can be used not only for personal convenience but also for business growth. Kenner emphasized that while many pretend to be AI experts, it’s important to first understand the basics—how to log in, use prompts, and apply AI tools to real-life situations.


    To demonstrate, Kenner showed how ChatGPT can generate answers to simple queries such as “What is an LLM?” and create practical outputs like a 7-day vacation plan to Whistler. This showcased how prompts work and how more specific inputs lead to more personalized results. Veronica noted the speed and precision of responses, highlighting both intrigue and slight intimidation over the AI’s capabilities.


    Kenner assured that AI should not be feared; rather, it should be seen as a powerful tool. He explained that just as society once adjusted to Google, people can adapt to LLMs. The real limitation, he pointed out, is not the software itself but the user’s creativity in leveraging it. For entrepreneurs, AI can provide endless opportunities if they know how to ask the right questions.


    Shifting to business applications, Kenner and Veronica explored how ChatGPT could help with local marketing on Bainbridge Island. They experimented with prompts to design a marketing plan for entrepreneurs and high-net-worth individuals, incorporating SEO, Ask Engine Optimization (AEO), webinars, events, and even partnerships with CPAs and investment firms. They also brainstormed experiential marketing ideas like “Tax Strategy Happy Hours” and community-based events.


    Finally, Kenner stressed the importance of staying ahead as search behavior evolves from traditional SEO to AEO through LLMs like ChatGPT, Gemini, and Perplexity. By creating Q&A-based website content and local-focused campaigns, businesses could position themselves as leading tax, finance, and AI resources both nationally and locally. The key takeaway: AI is not a threat, but a tool that entrepreneurs must learn to master to maximize opportunities and reduce tax liabilities.


    Takeaways

    • Everyone claims to be an AI expert nowadays.

    • AI tools like ChatGPT can simplify marketing tasks.

    • Specific prompts yield better results in AI applications.

    • Local marketing strategies can leverage AI effectively.

    • SEO is still important, but AEO is gaining traction.

    • Community engagement is key for local businesses.

    • AI can help identify tax strategies for innovation.

    • Creative marketing ideas can enhance brand visibility.

    • Understanding LLMs is crucial for future business strategies.

    • AI is a tool, not a threat to creativity.


    Sound Bites

    • Everyone's an expert in ChatGPT.

    • We could do in-person AI Q&A.

    • It's not something to be afraid of.


    Listen & Subscribe for More:

    🎧 The Vast Voice Podcast → Available on Spotify & Apple Podcasts

    ▶️ Subscribe on YouTube (@VastSolutionsGroup.com) for expert insights 🚀


    📚 Don’t miss Modern Millions by R. Kenner French – the #1 BEST SELLING Amazon book (Entrepreneurship category) 👉 ModernMillions.ai


    📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG


    Got Questions? Reach Us Anytime:

    🌐 VastSolutionsGroup.com

    📞 415-212-8189

    📧 [email protected]


    🕗 Monday–Thursday | 8:00 AM – 5:00 PM (Pacific)


    🙏 Thank you for listening & supporting!

    43 min

About What’s Kenner French Thinking!

From the publisher's feed

Hey, Mr or Ms Entrepreneur, trying to hear business secrets? Hear the entrepreneur secrets told by R. Kenner French on daily episodes dropping at 9am eastern. Get the secrets of tax, finance, AI, asset protection, and more with top-tier guests and actionable strategies. Be told the keys to explosive growth and leave your competitors in the dark.